Sanity Everything NYC 2026 recap: every feature announced

0:04Hey, how's it going? I hope you're

0:04Hey, how's it going? I hope you're having a great day. So, first of all,

0:06having a great day. So, first of all,

0:06having a great day. So, first of all, you might notice the jacket. Look at

0:07you might notice the jacket. Look at

0:07you might notice the jacket. Look at this cool little thing. Cool little

0:08this cool little thing. Cool little

0:08this cool little thing. Cool little number. Let me show you this. You ready?

0:12number. Let me show you this. You ready?

0:12number. Let me show you this. You ready? Sanity Pioneer 2026. Very happy about

0:15Sanity Pioneer 2026. Very happy about

0:15Sanity Pioneer 2026. Very happy about that. Um, so thanks everybody at Sanity.

0:18that. Um, so thanks everybody at Sanity.

0:18that. Um, so thanks everybody at Sanity. Really appreciate it. Great event. Um, I

0:21Really appreciate it. Great event. Um, I

0:21Really appreciate it. Great event. Um, I want to share my thoughts about it. So,

0:22want to share my thoughts about it. So,

0:22want to share my thoughts about it. So, everything NYC first of all, Wild

0:25everything NYC first of all, Wild

0:25everything NYC first of all, Wild landing page. I don't know if you've

0:26landing page. I don't know if you've

0:26landing page. I don't know if you've played around with it, but it actually

0:27played around with it, but it actually

0:27played around with it, but it actually has like a full AI agent for this. So,

0:29has like a full AI agent for this. So,

0:29has like a full AI agent for this. So, uh, where is the event? Don't know if

0:32uh, where is the event? Don't know if

0:32uh, where is the event? Don't know if you played with this, but it's pretty

0:33you played with this, but it's pretty

0:33you played with this, but it's pretty cool. And you might be wondering how all

0:35cool. And you might be wondering how all

0:35cool. And you might be wondering how all of this stuff works behind the scenes,

0:37of this stuff works behind the scenes,

0:37of this stuff works behind the scenes, which we're going to talk about in a

0:38which we're going to talk about in a

0:38which we're going to talk about in a second as well. Conference is at Pioneer

0:41second as well. Conference is at Pioneer

0:41second as well. Conference is at Pioneer Works. Pioneer Works is wild, by the

0:42Works. Pioneer Works is wild, by the

0:42Works. Pioneer Works is wild, by the way. I don't know if anybody's ever been

0:43way. I don't know if anybody's ever been

0:43way. I don't know if anybody's ever been there, but it's a really, really cool

0:45there, but it's a really, really cool

0:45there, but it's a really, really cool place. Um, there's also an amazing light

0:49place. Um, there's also an amazing light

0:49place. Um, there's also an amazing light show or an amazing like live art

0:51show or an amazing like live art

0:51show or an amazing like live art installation that was there that was

0:52installation that was there that was

0:52installation that was there that was really cool. So, I really like this

0:54really cool. So, I really like this

0:54really cool. So, I really like this aesthetic they're going for. And I have

0:56aesthetic they're going for. And I have

0:56aesthetic they're going for. And I have noticed, I don't know if anybody else is

0:58noticed, I don't know if anybody else is

0:58noticed, I don't know if anybody else is in the same boat, that Sanity's like

1:01in the same boat, that Sanity's like

1:01in the same boat, that Sanity's like design game has been going

1:04design game has been going

1:04design game has been going real high. It's looking really cool. So,

1:06real high. It's looking really cool. So,

1:06real high. It's looking really cool. So, let's start from this. Let's talk about

1:08let's start from this. Let's talk about

1:08let's start from this. Let's talk about So, this is the page. If you haven't

1:09So, this is the page. If you haven't

1:09So, this is the page. If you haven't seen it, there is an everything 2026

1:11seen it, there is an everything 2026

1:11seen it, there is an everything 2026 recap. I'm just going to go straight fly

1:13recap. I'm just going to go straight fly

1:13recap. I'm just going to go straight fly off the handle and tell you exactly what

1:15off the handle and tell you exactly what

1:15off the handle and tell you exactly what I think of everything on here. Let's

1:17I think of everything on here. Let's

1:17I think of everything on here. Let's start with knowledge bases. Um,

1:18start with knowledge bases. Um,

1:18start with knowledge bases. Um, knowledge basis is an interesting one.

1:20knowledge basis is an interesting one.

1:20knowledge basis is an interesting one. So, I think this is one of those

1:22So, I think this is one of those

1:22So, I think this is one of those misunderstood things because I didn't

1:26misunderstood things because I didn't

1:26misunderstood things because I didn't initially know what this was going to

1:27initially know what this was going to

1:27initially know what this was going to be, but effectively if you have used the

1:30be, but effectively if you have used the

1:30be, but effectively if you have used the sanity context thing, it's kind of

1:33sanity context thing, it's kind of

1:33sanity context thing, it's kind of similar, but this is far better at

1:35similar, but this is far better at

1:36similar, but this is far better at creating like a giant pool of

1:37creating like a giant pool of

1:38creating like a giant pool of information and essentially um being

1:41information and essentially um being

1:41information and essentially um being able to get that information and find

1:43able to get that information and find

1:43able to get that information and find out where the content gaps are and also

1:46out where the content gaps are and also

1:46out where the content gaps are and also find out what people are looking for

1:47find out what people are looking for

1:48find out what people are looking for depending on the the level of security

1:49depending on the the level of security

1:50depending on the the level of security and what you're able to look at um and

1:52and what you're able to look at um and

1:52and what you're able to look at um and also finding inconsistencies which is

1:54also finding inconsistencies which is

1:54also finding inconsistencies which is the most important. Now for the majority

1:57the most important. Now for the majority

1:57the most important. Now for the majority of people out there I'm sure at some

1:59of people out there I'm sure at some

1:59of people out there I'm sure at some point you have tried creating a company

2:01point you have tried creating a company

2:01point you have tried creating a company portal. Uh pretty much everybody has. We

2:04portal. Uh pretty much everybody has. We

2:04portal. Uh pretty much everybody has. We have we've tried it in a multitude of

2:06have we've tried it in a multitude of

2:06have we've tried it in a multitude of different ways. We're actually in the

2:08different ways. We're actually in the

2:08different ways. We're actually in the process of building a Turboar brain.

2:10process of building a Turboar brain.

2:10process of building a Turboar brain. This is before knowledge base came out

2:12This is before knowledge base came out

2:12This is before knowledge base came out but knowledge base actually makes it

2:13but knowledge base actually makes it

2:13but knowledge base actually makes it better but I thought originally it

2:15better but I thought originally it

2:15better but I thought originally it screwed us. Um, but yeah, essentially as

2:18screwed us. Um, but yeah, essentially as

2:18screwed us. Um, but yeah, essentially as soon as you build one of these, it works

2:20soon as you build one of these, it works

2:20soon as you build one of these, it works the exact same way as development. When

2:22the exact same way as development. When

2:22the exact same way as development. When somebody says as soon as you build a

2:23somebody says as soon as you build a

2:23somebody says as soon as you build a line of development, it's development

2:25line of development, it's development

2:25line of development, it's development debt because it's just a matter of time

2:26debt because it's just a matter of time

2:26debt because it's just a matter of time before, you know, systems upgrade, code

2:29before, you know, systems upgrade, code

2:29before, you know, systems upgrade, code changes, things get deleted. Um but

2:32changes, things get deleted. Um but

2:32changes, things get deleted. Um but knowledge basis is interesting because

2:33knowledge basis is interesting because

2:33knowledge basis is interesting because it kind of has this self- sustaining

2:35it kind of has this self- sustaining

2:35it kind of has this self- sustaining element of it where you can effectively

2:38element of it where you can effectively

2:38element of it where you can effectively say on your website it says that your

2:40say on your website it says that your

2:40say on your website it says that your pricing is a tenner to do this but on

2:43pricing is a tenner to do this but on

2:43pricing is a tenner to do this but on your database it actually says that your

2:45your database it actually says that your

2:45your database it actually says that your pricing is 15 quid or on this you know

2:47pricing is 15 quid or on this you know

2:47pricing is 15 quid or on this you know like this documentation site it says

2:50like this documentation site it says

2:50like this documentation site it says that uh your returns are 30 days but on

2:53that uh your returns are 30 days but on

2:53that uh your returns are 30 days but on the actual product page it says 15 days

2:55the actual product page it says 15 days

2:55the actual product page it says 15 days which one's the right one um so that's

2:57which one's the right one um so that's

2:58which one's the right one um so that's one thing that knowledge base can do

2:59one thing that knowledge base can do

2:59one thing that knowledge base can do very well but then the other thing that

3:01very well but then the other thing that

3:01very well but then the other thing that it can do very well is basically set up

3:03it can do very well is basically set up

3:03it can do very well is basically set up an MCP endpoint and then you can have

3:05an MCP endpoint and then you can have

3:05an MCP endpoint and then you can have people hit that MCP endpoint and find

3:08people hit that MCP endpoint and find

3:08people hit that MCP endpoint and find out exactly what people are searching

3:10out exactly what people are searching

3:10out exactly what people are searching for. This is really really cool for two

3:13for. This is really really cool for two

3:13for. This is really really cool for two reasons. One because cool people are

3:16reasons. One because cool people are

3:16reasons. One because cool people are looking for things on your website and

3:18looking for things on your website and

3:18looking for things on your website and you've given them basically a way to

3:20you've given them basically a way to

3:20you've given them basically a way to interact with that whether it be by

3:22interact with that whether it be by

3:22interact with that whether it be by chatbot or a search or something else

3:25chatbot or a search or something else

3:25chatbot or a search or something else you can basically hit that endpoint. But

3:27you can basically hit that endpoint. But

3:27you can basically hit that endpoint. But the more interesting thing is that you

3:29the more interesting thing is that you

3:29the more interesting thing is that you can use this knowledge base for finding

3:31can use this knowledge base for finding

3:31can use this knowledge base for finding out what your LLMs are looking for if

3:33out what your LLMs are looking for if

3:33out what your LLMs are looking for if you use it in a certain way. So you can

3:35you use it in a certain way. So you can

3:35you use it in a certain way. So you can actually feed the LLMs and say, "Oh,

3:37actually feed the LLMs and say, "Oh,

3:37actually feed the LLMs and say, "Oh, here's an endpoint that we're basically

3:38here's an endpoint that we're basically

3:38here's an endpoint that we're basically putting out there publicly." Um, and

3:40putting out there publicly." Um, and

3:40putting out there publicly." Um, and then the LLMs can go hit that endpoint

3:42then the LLMs can go hit that endpoint

3:42then the LLMs can go hit that endpoint and then you can serve that information

3:44and then you can serve that information

3:44and then you can serve that information back. But then the cool thing is is that

3:46back. But then the cool thing is is that

3:46back. But then the cool thing is is that you can actually find out where those

3:47you can actually find out where those

3:47you can actually find out where those knowledge gaps are. So if for example

3:49knowledge gaps are. So if for example

3:49knowledge gaps are. So if for example all the LLM are trying to work out what

3:52all the LLM are trying to work out what

3:52all the LLM are trying to work out what we do for WordPress, I can have a heart

3:55we do for WordPress, I can have a heart

3:55we do for WordPress, I can have a heart attack and say there's no way I'm going

3:56attack and say there's no way I'm going

3:56attack and say there's no way I'm going to build that crap and then eventually

3:58to build that crap and then eventually

3:58to build that crap and then eventually have to be forced down to building

4:00have to be forced down to building

4:00have to be forced down to building WordPress because so many so many LLMs

4:03WordPress because so many so many LLMs

4:03WordPress because so many so many LLMs are going out to basically find that

4:04are going out to basically find that

4:04are going out to basically find that information. You get the idea. Anyway,

4:07information. You get the idea. Anyway,

4:07information. You get the idea. Anyway, it's really cool. It works with existing

4:10it's really cool. It works with existing

4:10it's really cool. It works with existing sanity. Um, and what was the most

4:12sanity. Um, and what was the most

4:12sanity. Um, and what was the most interesting thing is it also exists with

4:15interesting thing is it also exists with

4:15interesting thing is it also exists with websites that aren't on sanity or

4:17websites that aren't on sanity or

4:17websites that aren't on sanity or systems that aren't on sanity that are

4:18systems that aren't on sanity that are

4:18systems that aren't on sanity that are able to be scraped and it also works

4:20able to be scraped and it also works

4:20able to be scraped and it also works with PDFs which is pretty wild. So, it's

4:23with PDFs which is pretty wild. So, it's

4:23with PDFs which is pretty wild. So, it's very cool. Definitely worth looking

4:25very cool. Definitely worth looking

4:25very cool. Definitely worth looking into. And for forward thinking

4:27into. And for forward thinking

4:27into. And for forward thinking companies, I absolutely think this is

4:29companies, I absolutely think this is

4:29companies, I absolutely think this is going to be the big kicker thing for I

4:31going to be the big kicker thing for I

4:31going to be the big kicker thing for I guess 2027.

4:38And talking of 2027, this is it. This is

4:38And talking of 2027, this is it. This is like the year, in fact, 2026 is like the

4:40like the year, in fact, 2026 is like the

4:40like the year, in fact, 2026 is like the year of workflows. So, everybody's

4:41year of workflows. So, everybody's

4:41year of workflows. So, everybody's releasing workflows. I think there was

4:43releasing workflows. I think there was

4:43releasing workflows. I think there was like um AI SDK and the workflow SDK and

4:49like um AI SDK and the workflow SDK and

4:49like um AI SDK and the workflow SDK and now Eve from Versel. And this is kind of

4:51now Eve from Versel. And this is kind of

4:52now Eve from Versel. And this is kind of more of a curated workflow system where

4:54more of a curated workflow system where

4:54more of a curated workflow system where you can essentially set the steps up.

4:57you can essentially set the steps up.

4:57you can essentially set the steps up. Um, where I can see this working, if you

4:59Um, where I can see this working, if you

4:59Um, where I can see this working, if you haven't done this already, it's really,

5:00haven't done this already, it's really,

5:00haven't done this already, it's really, really cool, is that you could actually

5:02really cool, is that you could actually

5:02really cool, is that you could actually have somebody on the team, say for

5:04have somebody on the team, say for

5:04have somebody on the team, say for example, you have um, what we probably

5:07example, you have um, what we probably

5:07example, you have um, what we probably should do, which is realistically we

5:08should do, which is realistically we

5:08should do, which is realistically we should run a lawyer before we actually

5:10should run a lawyer before we actually

5:10should run a lawyer before we actually say anything on our blogs, right? So, we

5:12say anything on our blogs, right? So, we

5:12say anything on our blogs, right? So, we might have multiple steps. We might have

5:14might have multiple steps. We might have

5:14might have multiple steps. We might have first version, AI slot version. So, the

5:16first version, AI slot version. So, the

5:16first version, AI slot version. So, the first version basically puts puts a

5:18first version basically puts puts a

5:18first version basically puts puts a whole bunch of AI content. We go look

5:20whole bunch of AI content. We go look

5:20whole bunch of AI content. We go look for a bunch of competitors and we say,

5:21for a bunch of competitors and we say,

5:21for a bunch of competitors and we say, "Oh, I want to have an a blog that

5:23"Oh, I want to have an a blog that

5:23"Oh, I want to have an a blog that outranks A, B, and C." Cool. Here's that

5:27outranks A, B, and C." Cool. Here's that

5:27outranks A, B, and C." Cool. Here's that slop 30,000 character article. Nobody

5:30slop 30,000 character article. Nobody

5:30slop 30,000 character article. Nobody wants to read this crap. So then the

5:32wants to read this crap. So then the

5:32wants to read this crap. So then the step two is a human comes in and goes,

5:33step two is a human comes in and goes,

5:34step two is a human comes in and goes, "Wow, I don't want to read that. Let me

5:35"Wow, I don't want to read that. Let me

5:35"Wow, I don't want to read that. Let me cut it down a little bit. Maybe cut it

5:37cut it down a little bit. Maybe cut it

5:37cut it down a little bit. Maybe cut it down to 1,500 characters. Maybe throw a

5:40down to 1,500 characters. Maybe throw a

5:40down to 1,500 characters. Maybe throw a couple of colloquialisms in there." Um,

5:42couple of colloquialisms in there." Um,

5:42couple of colloquialisms in there." Um, and then eventually eventually you're at

5:44and then eventually eventually you're at

5:44and then eventually eventually you're at the point of where you're like, "Oh,

5:45the point of where you're like, "Oh,

5:45the point of where you're like, "Oh, step two, that's great. There's a human

5:47step two, that's great. There's a human

5:47step two, that's great. There's a human in the loop. I've proof read it. It

5:49in the loop. I've proof read it. It

5:49in the loop. I've proof read it. It looks good. Cool. Let me move it on to

5:51looks good. Cool. Let me move it on to

5:51looks good. Cool. Let me move it on to step three." Step three is your legal

5:53step three." Step three is your legal

5:53step three." Step three is your legal team that goes, "Oh my god, you can't

5:55team that goes, "Oh my god, you can't

5:55team that goes, "Oh my god, you can't say that. You can't say that. And we'll

5:57say that. You can't say that. And we'll

5:57say that. You can't say that. And we'll probably get sued if you say that." So,

6:00probably get sued if you say that." So,

6:00probably get sued if you say that." So, we can go back to step two again. Human

6:02we can go back to step two again. Human

6:02we can go back to step two again. Human comes in the loop. Okay, let me fix this

6:05comes in the loop. Okay, let me fix this

6:05comes in the loop. Okay, let me fix this and then push it back to legal until

6:06and then push it back to legal until

6:06and then push it back to legal until it's completely milk toast and it says

6:08it's completely milk toast and it says

6:08it's completely milk toast and it says nothing offensive about anybody and we

6:10nothing offensive about anybody and we

6:10nothing offensive about anybody and we can push it out to the to the live

6:11can push it out to the to the live

6:11can push it out to the to the live website. That's realistically one of the

6:14website. That's realistically one of the

6:14website. That's realistically one of the use cases of workflows. But it doesn't

6:16use cases of workflows. But it doesn't

6:16use cases of workflows. But it doesn't have to be just three steps. It could be

6:19have to be just three steps. It could be

6:19have to be just three steps. It could be 20 steps. It could be two steps. It

6:2120 steps. It could be two steps. It

6:2120 steps. It could be two steps. It could be an entire AI workflow that goes

6:23could be an entire AI workflow that goes

6:23could be an entire AI workflow that goes for 10 steps and then there's only a

6:25for 10 steps and then there's only a

6:25for 10 steps and then there's only a human at the 10th step. Um, obviously

6:28human at the 10th step. Um, obviously

6:28human at the 10th step. Um, obviously the limit is your imagination. I could

6:30the limit is your imagination. I could

6:30the limit is your imagination. I could see this being super useful, especially

6:32see this being super useful, especially

6:32see this being super useful, especially with teams that are going for

6:33with teams that are going for

6:33with teams that are going for internationalized content. Workflows is

6:36internationalized content. Workflows is

6:36internationalized content. Workflows is going to be huge. Um, there's also

6:38going to be huge. Um, there's also

6:38going to be huge. Um, there's also videos on here. So, I'm seeing these

6:40videos on here. So, I'm seeing these

6:40videos on here. So, I'm seeing these videos pop up. These weren't here

6:41videos pop up. These weren't here

6:41videos pop up. These weren't here originally, but they're definitely worth

6:43originally, but they're definitely worth

6:43originally, but they're definitely worth a watch. Um,

6:46a watch. Um,

6:46a watch. Um, and then content variants.

6:49and then content variants.

6:49and then content variants. I don't know how much I'm allowed to say

6:51I don't know how much I'm allowed to say

6:51I don't know how much I'm allowed to say about this one. So, I'm going to skip

6:52about this one. So, I'm going to skip

6:52about this one. So, I'm going to skip content variants before I get myself in

6:54content variants before I get myself in

6:54content variants before I get myself in trouble. Um, but from what I can see

6:56trouble. Um, but from what I can see

6:56trouble. Um, but from what I can see here, it looks like some variation of

6:59here, it looks like some variation of

6:59here, it looks like some variation of content that you're writing. I'm going

7:01content that you're writing. I'm going

7:01content that you're writing. I'm going to leave that purposefully vague. Yeah,

7:03to leave that purposefully vague. Yeah,

7:03to leave that purposefully vague. Yeah, read this bit here. I'll say no more.

7:06read this bit here. I'll say no more.

7:06read this bit here. I'll say no more. But this one I am very interested in.

7:07But this one I am very interested in.

7:08But this one I am very interested in. This one I am probably arguably the most

7:11This one I am probably arguably the most

7:11This one I am probably arguably the most excited for because I'm a big fan of AB

7:13excited for because I'm a big fan of AB

7:14excited for because I'm a big fan of AB testing and personalization and a lot of

7:15testing and personalization and a lot of

7:16testing and personalization and a lot of other stuff. Um, durable functions is

7:18other stuff. Um, durable functions is

7:18other stuff. Um, durable functions is great because you're actually getting

7:19great because you're actually getting

7:19great because you're actually getting these things inside of sanity. So,

7:21these things inside of sanity. So,

7:21these things inside of sanity. So, everything is very native to sanity. Um,

7:24everything is very native to sanity. Um,

7:24everything is very native to sanity. Um, I personally can see that the way that

7:26I personally can see that the way that

7:26I personally can see that the way that this is going is that for example, you

7:28this is going is that for example, you

7:28this is going is that for example, you have development environments. Uh, you

7:30have development environments. Uh, you

7:30have development environments. Uh, you probably want to have nex.js and versel

7:32probably want to have nex.js and versel

7:32probably want to have nex.js and versel and that whole thing feels seamless. You

7:34and that whole thing feels seamless. You

7:34and that whole thing feels seamless. You can also use Eve and that's like the AI

7:37can also use Eve and that's like the AI

7:37can also use Eve and that's like the AI side of things from a development

7:38side of things from a development

7:38side of things from a development perspective. And then there's a content

7:41perspective. And then there's a content

7:41perspective. And then there's a content platform which is sanity where you have

7:43platform which is sanity where you have

7:43platform which is sanity where you have like sanity is durable functions.

7:45like sanity is durable functions.

7:45like sanity is durable functions. Sanity's AI actions, um, Sanity's

7:48Sanity's AI actions, um, Sanity's

7:48Sanity's AI actions, um, Sanity's workflows, and again, Sanity's knowledge

7:50workflows, and again, Sanity's knowledge

7:50workflows, and again, Sanity's knowledge bases, all of these things coming

7:51bases, all of these things coming

7:51bases, all of these things coming together. I think there's never been a

7:54together. I think there's never been a

7:54together. I think there's never been a better time to build like your website,

7:57better time to build like your website,

7:58better time to build like your website, your company uh support pages, uh your

8:01your company uh support pages, uh your

8:01your company uh support pages, uh your company AI bot, the processes, the the

8:04company AI bot, the processes, the the

8:04company AI bot, the processes, the the way that you know like for example, if

8:06way that you know like for example, if

8:06way that you know like for example, if you have a whole returns process, you

8:08you have a whole returns process, you

8:08you have a whole returns process, you can basically give that knowledge base

8:10can basically give that knowledge base

8:10can basically give that knowledge base and you can give every answer and every

8:11and you can give every answer and every

8:11and you can give every answer and every question possible that comes from your

8:13question possible that comes from your

8:13question possible that comes from your entire surface of your website, support

8:15entire surface of your website, support

8:15entire surface of your website, support pages, PDFs, yada yada, everything. So,

8:19pages, PDFs, yada yada, everything. So,

8:19pages, PDFs, yada yada, everything. So, it's a really really good time to

8:21it's a really really good time to

8:21it's a really really good time to basically silo the two of those things

8:24basically silo the two of those things

8:24basically silo the two of those things only when they need to be siloed and

8:25only when they need to be siloed and

8:25only when they need to be siloed and basically build two totally separate

8:27basically build two totally separate

8:27basically build two totally separate systems. One that's more focused around

8:29systems. One that's more focused around

8:29systems. One that's more focused around kind of the development side, one that's

8:31kind of the development side, one that's

8:31kind of the development side, one that's more focused around the content side and

8:33more focused around the content side and

8:33more focused around the content side and marry the two of them up in perfect

8:36marry the two of them up in perfect

8:36marry the two of them up in perfect harmony for headless stuff. So, it is it

8:38harmony for headless stuff. So, it is it

8:38harmony for headless stuff. So, it is it is a very cool time.

8:40is a very cool time.

8:40is a very cool time. Um, this is also neat as well. So, this

8:42Um, this is also neat as well. So, this

8:42Um, this is also neat as well. So, this one's again a coming soon, not even a

8:44one's again a coming soon, not even a

8:44one's again a coming soon, not even a beta. Um, but I like the idea of this.

8:47beta. Um, but I like the idea of this.

8:47beta. Um, but I like the idea of this. If you haven't used a sanity blueprint

8:49If you haven't used a sanity blueprint

8:49If you haven't used a sanity blueprint before, a sanity blueprint is basically

8:51before, a sanity blueprint is basically

8:51before, a sanity blueprint is basically a like speed running a function. Um, so

8:54a like speed running a function. Um, so

8:54a like speed running a function. Um, so one of the ones that we've used before

8:55one of the ones that we've used before

8:55one of the ones that we've used before was there was a sanity blueprint to do

8:57was there was a sanity blueprint to do

8:57was there was a sanity blueprint to do redirects. So for example, if you change

9:00redirects. So for example, if you change

9:00redirects. So for example, if you change a page URL, the sanity function

9:02a page URL, the sanity function

9:02a page URL, the sanity function immediately fires off and puts a

9:04immediately fires off and puts a

9:04immediately fires off and puts a redirect in from page A, which it used

9:06redirect in from page A, which it used

9:06redirect in from page A, which it used to be, to page B. Um, so in other words,

9:10to be, to page B. Um, so in other words,

9:10to be, to page B. Um, so in other words, you don't lose any of the SEO from

9:12you don't lose any of the SEO from

9:12you don't lose any of the SEO from people that would go to the old page

9:13people that would go to the old page

9:13people that would go to the old page that might be indexed in a whole host of

9:15that might be indexed in a whole host of

9:15that might be indexed in a whole host of different places. it just redirects to

9:17different places. it just redirects to

9:17different places. it just redirects to the next one without you even having to

9:19the next one without you even having to

9:19the next one without you even having to think. The beauty of blueprints is it

9:21think. The beauty of blueprints is it

9:21think. The beauty of blueprints is it just comes in, it knows how your setup

9:23just comes in, it knows how your setup

9:23just comes in, it knows how your setup is and it and it builds it. This is

9:26is and it and it builds it. This is

9:26is and it and it builds it. This is especially interesting to us because

9:27especially interesting to us because

9:27especially interesting to us because we've had this long-term kind of

9:29we've had this long-term kind of

9:29we've had this long-term kind of question about Turboar of should we make

9:33question about Turboar of should we make

9:33question about Turboar of should we make this kind of a peacemeal offering or

9:35this kind of a peacemeal offering or

9:35this kind of a peacemeal offering or should we have very distinctive repos

9:38should we have very distinctive repos

9:38should we have very distinctive repos that people can take from and build. Um,

9:41that people can take from and build. Um,

9:41that people can take from and build. Um, so it's very very cool.

9:49And I'm curious if I'm allowed to say

9:49And I'm curious if I'm allowed to say anything about this as well. I'm

9:50anything about this as well. I'm

9:50anything about this as well. I'm probably going to get in trouble with a

9:51probably going to get in trouble with a

9:51probably going to get in trouble with a little something in here. I can

9:52little something in here. I can

9:52little something in here. I can guarantee. But essentially, Project

9:54guarantee. But essentially, Project

9:54guarantee. But essentially, Project Horizon looks wild is all I'm going to

9:56Horizon looks wild is all I'm going to

9:56Horizon looks wild is all I'm going to say. There's a lot of very very cool

9:59say. There's a lot of very very cool

9:59say. There's a lot of very very cool things

10:01things

10:01things on the horizon that are coming from

10:04on the horizon that are coming from

10:04on the horizon that are coming from sanity. Um, but yeah, so Project Horizon

10:07sanity. Um, but yeah, so Project Horizon

10:07sanity. Um, but yeah, so Project Horizon is really cool. It looks like it's very

10:09is really cool. It looks like it's very

10:09is really cool. It looks like it's very agentic. I'm trying to figure out what I

10:11agentic. I'm trying to figure out what I

10:11agentic. I'm trying to figure out what I can say here. agents, use tools,

10:12can say here. agents, use tools,

10:12can say here. agents, use tools, delegate tasks, and move projects

10:13delegate tasks, and move projects

10:13delegate tasks, and move projects through to completion with your team in

10:15through to completion with your team in

10:15through to completion with your team in the loop the whole way. Yes, this bit,

10:18the loop the whole way. Yes, this bit,

10:18the loop the whole way. Yes, this bit, this bit is very cool, and I would be

10:21this bit is very cool, and I would be

10:21this bit is very cool, and I would be very curious as to how this looks in the

10:24very curious as to how this looks in the

10:24very curious as to how this looks in the future. I'm hoping there's something on

10:25future. I'm hoping there's something on

10:25future. I'm hoping there's something on here. So, hopefully Magnus's uh video

10:28here. So, hopefully Magnus's uh video

10:28here. So, hopefully Magnus's uh video has some of this. I think there was from

10:31has some of this. I think there was from

10:31has some of this. I think there was from memory. Oh, I can talk about resonance

10:33memory. Oh, I can talk about resonance

10:33memory. Oh, I can talk about resonance as well. So, resonance I remember was

10:35as well. So, resonance I remember was

10:35as well. So, resonance I remember was really cool. Um, basically resonance is

10:37really cool. Um, basically resonance is

10:37really cool. Um, basically resonance is a way of testing content. We saw this

10:41a way of testing content. We saw this

10:41a way of testing content. We saw this when we were looking at it on here with

10:43when we were looking at it on here with

10:43when we were looking at it on here with the MGH MJH life sciences folks. Um,

10:46the MGH MJH life sciences folks. Um,

10:46the MGH MJH life sciences folks. Um, basically it's a great way of being able

10:49basically it's a great way of being able

10:49basically it's a great way of being able to kind of get that same sort of

10:50to kind of get that same sort of

10:50to kind of get that same sort of committee. So, you know how if you're

10:52committee. So, you know how if you're

10:52committee. So, you know how if you're going to go push something out there and

10:54going to go push something out there and

10:54going to go push something out there and you have a whole bunch of personas that

10:55you have a whole bunch of personas that

10:55you have a whole bunch of personas that are specific for your market. So, for

10:58are specific for your market. So, for

10:58are specific for your market. So, for us, we might have techconcious CTOs that

11:01us, we might have techconcious CTOs that

11:01us, we might have techconcious CTOs that are looking into content work. uh or

11:03are looking into content work. uh or

11:03are looking into content work. uh or somebody from marketing that wants to

11:04somebody from marketing that wants to

11:04somebody from marketing that wants to make their entire marketing pipeline

11:06make their entire marketing pipeline

11:06make their entire marketing pipeline faster, write a whole persona about it

11:09faster, write a whole persona about it

11:09faster, write a whole persona about it and then basically test the blog based

11:12and then basically test the blog based

11:12and then basically test the blog based on that persona. Does it score well?

11:15on that persona. Does it score well?

11:15on that persona. Does it score well? What do they think it's missing? Where

11:16What do they think it's missing? Where

11:16What do they think it's missing? Where are the content gaps? That kind of

11:18are the content gaps? That kind of

11:18are the content gaps? That kind of thing. Resonance is really, really good.

11:20thing. Resonance is really, really good.

11:20thing. Resonance is really, really good. I could see it being like a

11:21I could see it being like a

11:21I could see it being like a pharmaceutical company's best friend

11:24pharmaceutical company's best friend

11:24pharmaceutical company's best friend because you have to do so much work to

11:25because you have to do so much work to

11:26because you have to do so much work to make sure that you aren't essentially

11:27make sure that you aren't essentially

11:27make sure that you aren't essentially alienating specific folks. And you also

11:30alienating specific folks. And you also

11:30alienating specific folks. And you also have to talk in such a language that

11:31have to talk in such a language that

11:31have to talk in such a language that basically you have to have a computer

11:33basically you have to have a computer

11:33basically you have to have a computer decode it to be able to figure out what

11:34decode it to be able to figure out what

11:34decode it to be able to figure out what the hell's being talk talked about. So

11:37the hell's being talk talked about. So

11:37the hell's being talk talked about. So resonance is a really really good one if

11:40resonance is a really really good one if

11:40resonance is a really really good one if you're in one of those specific niches

11:42you're in one of those specific niches

11:42you're in one of those specific niches that has to make sure that their content

11:44that has to make sure that their content

11:44that has to make sure that their content lands no matter what. And this was

11:47lands no matter what. And this was

11:47lands no matter what. And this was actually a really interesting talk and

11:48actually a really interesting talk and

11:48actually a really interesting talk and I'm actually at the bottom of this and

11:52I'm actually at the bottom of this and

11:52I'm actually at the bottom of this and yeah like I said it's there's so much to

11:54yeah like I said it's there's so much to

11:54yeah like I said it's there's so much to unpack from the event. Um, but if

11:57unpack from the event. Um, but if

11:57unpack from the event. Um, but if anybody has any questions or if anybody

11:59anybody has any questions or if anybody

11:59anybody has any questions or if anybody was at the event and didn't get a chance

12:00was at the event and didn't get a chance

12:00was at the event and didn't get a chance to meet up, I'm more than happy to jump

12:02to meet up, I'm more than happy to jump

12:02to meet up, I'm more than happy to jump on a call, chat, whatever. Um, yeah,

12:06on a call, chat, whatever. Um, yeah,

12:06on a call, chat, whatever. Um, yeah, everything was an absolute blast. Thanks

12:09everything was an absolute blast. Thanks

12:09everything was an absolute blast. Thanks for inviting us. Thanks for listening.

12:12for inviting us. Thanks for listening.

12:12for inviting us. Thanks for listening. Have a great day, everybody. Bye-bye.