# Sanity Everything NYC 2026 recap: every feature announced

ID: youtube:oj1TP63OmEI
Canonical HTML: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced
Original source: https://www.youtube.com/watch?v=oj1TP63OmEI
Author: Attribution unresolved
Published: 2026-09-18T00:00:00.000Z
Source checked: 2026-10-26T04:00:25.839Z
Language: en
Directory publisher: Roboto Studio
Text: original source material.

## Original source text

A walkthrough of everything announced at Sanity's Everything NYC 2026 event, covering Knowledge Bases, Workflows, Content Variants, Durable Functions, Blueprints, Project Horizon and Resonance.

## Full transcript

Origin: Edited transcript from the original Roboto page

I got the jacket on, and I want to show you this. Sanity Pioneer 2026. Very happy about that. Thanks everybody at Sanity, really appreciate it. Great event.

Everything NYC, first of all. Wild landing page. I don't know if you've played around with it, but it actually has a full AI agent for this. The conference is at Pioneer Works, which is wild. I don't know if anybody's ever been there, but it's a really cool place. There's also an amazing light show or live art installation that was really cool. I've noticed that Sanity's design game has been going real high. It's looking really cool.

Let's talk about the landing page. If you haven't seen it, there's an Everything 2026 recap. I'm going to tell you exactly what I think of everything on here.

Knowledge bases is an interesting one. I didn't initially know what this was going to be, but effectively if you've used the Sanity context thing, it's kind of similar, but this is far better at creating a giant pool of information and being able to get that information and find out where the content gaps are. You can also find out what people are looking for depending on the level of security, and most importantly, you can find inconsistencies.

Pretty much everybody has tried creating a company portal in a multitude of different ways. We've tried it. We're actually in the process of building a Turboar brain. This was before knowledge base came out, but knowledge base actually makes it better. As soon as you build one of these, it works the exact same way as development. When somebody says as soon as you build a line of development, it's development debt because it's just a matter of time before systems upgrade, code changes, things get deleted.

Knowledge base is interesting because it has this self-sustaining element of it where you can effectively say on your website that your pricing is a tenner to do this, but on your database it actually says that your pricing is 15 quid. Or on documentation it says your returns are 30 days but on the actual product page it says 15 days. Which one's the right one? That's one thing that knowledge base can do very well.

The other thing it can do very well is basically set up an MCP endpoint and then you can have people hit that MCP endpoint and find out exactly what people are searching for. This is really cool for two reasons. One because people are looking for things on your website and you've given them basically a way to interact with that, whether it be by chatbot or search or something else. You can basically hit that endpoint.

But the more interesting thing is that you can use this knowledge base for finding out what your LLMs are looking for if you use it in a certain way. You can feed the LLMs and say here's an endpoint that we're basically putting out there publicly, and then the LLMs can go hit that endpoint and you can serve that information back. But the cool thing is that you can actually find out where those knowledge gaps are. So if all the LLMs are trying to work out what we do for WordPress, I can have a heart attack and say there's no way I'm going to build that crap and then eventually have to be forced down to building WordPress because so many LLMs are going out to basically find that information.

It's really cool. It works with existing Sanity. What was most interesting is it also exists with websites that aren't on Sanity or systems that aren't on Sanity that are able to be scraped, and it also works with PDFs which is pretty wild. Definitely worth looking into. For forward thinking companies, I absolutely think this is going to be the big kicker thing for 2027.

And talking of 2027, 2026 is the year of workflows. Everybody's releasing workflows. There was AI SDK and the workflow SDK and now Eve from Vercel. This is kind of more of a curated workflow system where you can essentially set the steps up.

Where I can see this working, if you haven't done this already, it's really cool, is that you could have somebody on the team, and realistically we should run a lawyer before we actually say anything on our blogs. So we might have multiple steps. We might have first version, AI slop version. The first version basically puts a whole bunch of AI content. We look for a bunch of competitors and say I want to have a blog that outranks A, B, and C. Cool, here's that slop 30,000 character article. Nobody wants to read this crap.

Step two is a human comes in and goes, I don't want to read that. Let me cut it down a little bit. Maybe cut it down to 1,500 characters. Maybe throw a couple of colloquialisms in there. Eventually you're at the point where you think, oh, step two, that's great. There's a human in the loop. I've proof read it. It looks good. Cool, let me move it on to step three.

Step three is your legal team that goes, oh my god, you can't say that. You can't say that. And we'll probably get sued if you say that. So we can go back to step two again. Human comes in the loop. Okay, let me fix this and then push it back to legal until it's completely milquetoast and it says nothing offensive about anybody and we can push it out to the live website. That's realistically one of the use cases of workflows.

But it doesn't have to be just three steps. It could be 20 steps. It could be two steps. It could be an entire AI workflow that goes for 10 steps and then there's only a human at the 10th step. The limit is your imagination. I could see this being super useful, especially with teams that are going for internationalized content. Workflows is going to be huge.

There's also videos on here. These videos weren't here originally, but they're definitely worth a watch.

Content variants is one I'm not sure how much I'm allowed to say about. It looks like some variation of content that you're writing. From what I can see, read this bit here. I'll say no more.

Durable functions is this one I'm arguably the most excited for because I'm a big fan of AB testing and personalization and a lot of other stuff. Durable functions is great because you're actually getting these things inside of Sanity. Everything is very native to Sanity.

I can see that the way that this is going is that for example, you have development environments. You probably want to have Next.js and Vercel and that whole thing feels seamless. You can also use Eve and that's like the AI side of things from a development perspective. And then there's a content platform which is Sanity where you have Sanity's durable functions, Sanity's AI actions, Sanity's workflows, and Sanity's knowledge bases, all of these things coming together.

I think there's never been a better time to build like your website, your company support pages, your company AI bot, the processes, the way that if you have a whole returns process, you can basically give that knowledge base and you can give every answer and every question possible that comes from your entire surface of your website, support pages, PDFs, everything. It's a really good time to basically silo the two of those things only when they need to be siloed and basically build two totally separate systems. One that's more focused around the development side, one that's more focused around the content side and marry the two of them up in perfect harmony for headless stuff. It is a very cool time.

Sanity blueprints is neat as well. This one's coming soon, not even a beta. A Sanity blueprint is basically a speed running a function. One of the ones that we've used before was a Sanity blueprint to do redirects. So for example, if you change a page URL, the Sanity function immediately fires off and puts a redirect from page A, which it used to be, to page B. So you don't lose any of the SEO from people that would go to the old page that might be indexed in a whole host of different places. It just redirects to the next one without you even having to think. The beauty of blueprints is it just comes in, it knows how your setup is and it builds it.

This is especially interesting to us because we've had this long-term question about Turboar of should we make this kind of a piecemeal offering or should we have very distinctive repos that people can take from and build.

Project Horizon looks wild is all I'm going to say. There's a lot of very cool things on the horizon that are coming from Sanity. It looks like it's very agentic. Agents use tools, delegate tasks, and move projects through to completion with your team in the loop the whole way. This bit is very cool, and I would be very curious as to how this looks in the future.

Resonance I remember was really cool. Basically resonance is a way of testing content. We saw this when we were looking at it on here with the MGH life sciences folks. It's a great way of being able to get that same sort of committee. If you're going to push something out there and you have a whole bunch of personas that are specific for your market. For us, we might have tech-conscious CTOs that are looking into content work or somebody from marketing that wants to make their entire marketing pipeline faster. Write a whole persona about it and then basically test the blog based on that persona. Does it score well? What do they think it's missing? Where are the content gaps?

Resonance is really good. I could see it being a pharmaceutical company's best friend because you have to do so much work to make sure that you aren't essentially alienating specific folks. You also have to talk in such a language that basically you have to have a computer decode it to be able to figure out what the hell's being talked about. Resonance is a really good one if you're in one of those specific niches that has to make sure that their content lands no matter what.

There's so much to unpack from the event. If anybody has any questions or if anybody was at the event and didn't get a chance to meet up, I'm more than happy to jump on a call or chat. Everything was an absolute blast. Thanks for inviting us.

## Timestamped captions

### segment-1
[4.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=4)
Hey, how's it going? I hope you're

### segment-2
[4.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=4)
Hey, how's it going? I hope you're
having a great day. So, first of all,

### segment-3
[6.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=6)
having a great day. So, first of all,

### segment-4
[6.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=6)
having a great day. So, first of all,
you might notice the jacket. Look at

### segment-5
[7.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=7)
you might notice the jacket. Look at

### segment-6
[7.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=7)
you might notice the jacket. Look at
this cool little thing. Cool little

### segment-7
[8.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=8)
this cool little thing. Cool little

### segment-8
[8.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=8)
this cool little thing. Cool little
number. Let me show you this. You ready?

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[12.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=12)
number. Let me show you this. You ready?

### segment-10
[12.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=12)
number. Let me show you this. You ready?
Sanity Pioneer 2026. Very happy about

### segment-11
[15.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=15)
Sanity Pioneer 2026. Very happy about

### segment-12
[15.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=15)
Sanity Pioneer 2026. Very happy about
that. Um, so thanks everybody at Sanity.

### segment-13
[18.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=18)
that. Um, so thanks everybody at Sanity.

### segment-14
[18.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=18)
that. Um, so thanks everybody at Sanity.
Really appreciate it. Great event. Um, I

### segment-15
[21.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=21)
Really appreciate it. Great event. Um, I

### segment-16
[21.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=21)
Really appreciate it. Great event. Um, I
want to share my thoughts about it. So,

### segment-17
[22.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=22)
want to share my thoughts about it. So,

### segment-18
[22.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=22)
want to share my thoughts about it. So,
everything NYC first of all, Wild

### segment-19
[25.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=25)
everything NYC first of all, Wild

### segment-20
[25.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=25)
everything NYC first of all, Wild
landing page. I don't know if you've

### segment-21
[26.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=26)
landing page. I don't know if you've

### segment-22
[26.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=26)
landing page. I don't know if you've
played around with it, but it actually

### segment-23
[27.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=27)
played around with it, but it actually

### segment-24
[27.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=27)
played around with it, but it actually
has like a full AI agent for this. So,

### segment-25
[29.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=29)
has like a full AI agent for this. So,

### segment-26
[29.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=29)
has like a full AI agent for this. So,
uh, where is the event? Don't know if

### segment-27
[32.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=32)
uh, where is the event? Don't know if

### segment-28
[32.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=32)
uh, where is the event? Don't know if
you played with this, but it's pretty

### segment-29
[33.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=33)
you played with this, but it's pretty

### segment-30
[33.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=33)
you played with this, but it's pretty
cool. And you might be wondering how all

### segment-31
[35.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=35)
cool. And you might be wondering how all

### segment-32
[35.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=35)
cool. And you might be wondering how all
of this stuff works behind the scenes,

### segment-33
[37.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=37)
of this stuff works behind the scenes,

### segment-34
[37.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=37)
of this stuff works behind the scenes,
which we're going to talk about in a

### segment-35
[38.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=38)
which we're going to talk about in a

### segment-36
[38.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=38)
which we're going to talk about in a
second as well. Conference is at Pioneer

### segment-37
[41.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=41)
second as well. Conference is at Pioneer

### segment-38
[41.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=41)
second as well. Conference is at Pioneer
Works. Pioneer Works is wild, by the

### segment-39
[42.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=42)
Works. Pioneer Works is wild, by the

### segment-40
[42.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=42)
Works. Pioneer Works is wild, by the
way. I don't know if anybody's ever been

### segment-41
[43.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=43)
way. I don't know if anybody's ever been

### segment-42
[43.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=43)
way. I don't know if anybody's ever been
there, but it's a really, really cool

### segment-43
[45.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=45)
there, but it's a really, really cool

### segment-44
[45.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=45)
there, but it's a really, really cool
place. Um, there's also an amazing light

### segment-45
[49.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=49)
place. Um, there's also an amazing light

### segment-46
[49.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=49)
place. Um, there's also an amazing light
show or an amazing like live art

### segment-47
[51.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=51)
show or an amazing like live art

### segment-48
[51.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=51)
show or an amazing like live art
installation that was there that was

### segment-49
[52.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=52)
installation that was there that was

### segment-50
[52.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=52)
installation that was there that was
really cool. So, I really like this

### segment-51
[54.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=54)
really cool. So, I really like this

### segment-52
[54.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=54)
really cool. So, I really like this
aesthetic they're going for. And I have

### segment-53
[56.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=56)
aesthetic they're going for. And I have

### segment-54
[56.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=56)
aesthetic they're going for. And I have
noticed, I don't know if anybody else is

### segment-55
[58.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=58)
noticed, I don't know if anybody else is

### segment-56
[58.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=58)
noticed, I don't know if anybody else is
in the same boat, that Sanity's like

### segment-57
[61.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=61)
in the same boat, that Sanity's like

### segment-58
[61.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=61)
in the same boat, that Sanity's like
design game has been going

### segment-59
[64.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=64)
design game has been going

### segment-60
[64.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=64)
design game has been going
real high. It's looking really cool. So,

### segment-61
[66.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=66)
real high. It's looking really cool. So,

### segment-62
[66.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=66)
real high. It's looking really cool. So,
let's start from this. Let's talk about

### segment-63
[68.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=68)
let's start from this. Let's talk about

### segment-64
[68.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=68)
let's start from this. Let's talk about
So, this is the page. If you haven't

### segment-65
[69.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=69)
So, this is the page. If you haven't

### segment-66
[69.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=69)
So, this is the page. If you haven't
seen it, there is an everything 2026

### segment-67
[71.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=71)
seen it, there is an everything 2026

### segment-68
[71.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=71)
seen it, there is an everything 2026
recap. I'm just going to go straight fly

### segment-69
[73.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=73)
recap. I'm just going to go straight fly

### segment-70
[73.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=73)
recap. I'm just going to go straight fly
off the handle and tell you exactly what

### segment-71
[75.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=75)
off the handle and tell you exactly what

### segment-72
[75.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=75)
off the handle and tell you exactly what
I think of everything on here. Let's

### segment-73
[77.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=77)
I think of everything on here. Let's

### segment-74
[77.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=77)
I think of everything on here. Let's
start with knowledge bases. Um,

### segment-75
[79.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=78)
start with knowledge bases. Um,

### segment-76
[79.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=78)
start with knowledge bases. Um,
knowledge basis is an interesting one.

### segment-77
[80.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=80)
knowledge basis is an interesting one.

### segment-78
[80.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=80)
knowledge basis is an interesting one.
So, I think this is one of those

### segment-79
[82.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=82)
So, I think this is one of those

### segment-80
[82.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=82)
So, I think this is one of those
misunderstood things because I didn't

### segment-81
[86.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=86)
misunderstood things because I didn't

### segment-82
[86.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=86)
misunderstood things because I didn't
initially know what this was going to

### segment-83
[87.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=87)
initially know what this was going to

### segment-84
[87.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=87)
initially know what this was going to
be, but effectively if you have used the

### segment-85
[90.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=90)
be, but effectively if you have used the

### segment-86
[90.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=90)
be, but effectively if you have used the
sanity context thing, it's kind of

### segment-87
[93.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=93)
sanity context thing, it's kind of

### segment-88
[93.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=93)
sanity context thing, it's kind of
similar, but this is far better at

### segment-89
[96.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=95)
similar, but this is far better at

### segment-90
[96.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=96)
similar, but this is far better at
creating like a giant pool of

### segment-91
[98.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=97)
creating like a giant pool of

### segment-92
[98.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=98)
creating like a giant pool of
information and essentially um being

### segment-93
[101.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=101)
information and essentially um being

### segment-94
[101.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=101)
information and essentially um being
able to get that information and find

### segment-95
[103.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=103)
able to get that information and find

### segment-96
[103.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=103)
able to get that information and find
out where the content gaps are and also

### segment-97
[106.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=106)
out where the content gaps are and also

### segment-98
[106.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=106)
out where the content gaps are and also
find out what people are looking for

### segment-99
[108.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=107)
find out what people are looking for

### segment-100
[108.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=108)
find out what people are looking for
depending on the the level of security

### segment-101
[110.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=109)
depending on the the level of security

### segment-102
[110.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=110)
depending on the the level of security
and what you're able to look at um and

### segment-103
[112.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=112)
and what you're able to look at um and

### segment-104
[112.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=112)
and what you're able to look at um and
also finding inconsistencies which is

### segment-105
[114.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=114)
also finding inconsistencies which is

### segment-106
[114.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=114)
also finding inconsistencies which is
the most important. Now for the majority

### segment-107
[117.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=117)
the most important. Now for the majority

### segment-108
[117.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=117)
the most important. Now for the majority
of people out there I'm sure at some

### segment-109
[119.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=119)
of people out there I'm sure at some

### segment-110
[119.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=119)
of people out there I'm sure at some
point you have tried creating a company

### segment-111
[121.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=121)
point you have tried creating a company

### segment-112
[121.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=121)
point you have tried creating a company
portal. Uh pretty much everybody has. We

### segment-113
[124.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=124)
portal. Uh pretty much everybody has. We

### segment-114
[124.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=124)
portal. Uh pretty much everybody has. We
have we've tried it in a multitude of

### segment-115
[126.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=126)
have we've tried it in a multitude of

### segment-116
[126.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=126)
have we've tried it in a multitude of
different ways. We're actually in the

### segment-117
[128.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=128)
different ways. We're actually in the

### segment-118
[128.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=128)
different ways. We're actually in the
process of building a Turboar brain.

### segment-119
[130.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=130)
process of building a Turboar brain.

### segment-120
[130.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=130)
process of building a Turboar brain.
This is before knowledge base came out

### segment-121
[132.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=132)
This is before knowledge base came out

### segment-122
[132.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=132)
This is before knowledge base came out
but knowledge base actually makes it

### segment-123
[133.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=133)
but knowledge base actually makes it

### segment-124
[133.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=133)
but knowledge base actually makes it
better but I thought originally it

### segment-125
[135.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=135)
better but I thought originally it

### segment-126
[135.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=135)
better but I thought originally it
screwed us. Um, but yeah, essentially as

### segment-127
[138.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=138)
screwed us. Um, but yeah, essentially as

### segment-128
[139.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=138)
screwed us. Um, but yeah, essentially as
soon as you build one of these, it works

### segment-129
[140.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=140)
soon as you build one of these, it works

### segment-130
[140.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=140)
soon as you build one of these, it works
the exact same way as development. When

### segment-131
[142.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=142)
the exact same way as development. When

### segment-132
[142.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=142)
the exact same way as development. When
somebody says as soon as you build a

### segment-133
[143.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=143)
somebody says as soon as you build a

### segment-134
[143.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=143)
somebody says as soon as you build a
line of development, it's development

### segment-135
[145.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=145)
line of development, it's development

### segment-136
[145.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=145)
line of development, it's development
debt because it's just a matter of time

### segment-137
[146.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=146)
debt because it's just a matter of time

### segment-138
[146.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=146)
debt because it's just a matter of time
before, you know, systems upgrade, code

### segment-139
[149.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=149)
before, you know, systems upgrade, code

### segment-140
[149.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=149)
before, you know, systems upgrade, code
changes, things get deleted. Um but

### segment-141
[152.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=152)
changes, things get deleted. Um but

### segment-142
[152.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=152)
changes, things get deleted. Um but
knowledge basis is interesting because

### segment-143
[153.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=153)
knowledge basis is interesting because

### segment-144
[153.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=153)
knowledge basis is interesting because
it kind of has this self- sustaining

### segment-145
[155.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=155)
it kind of has this self- sustaining

### segment-146
[155.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=155)
it kind of has this self- sustaining
element of it where you can effectively

### segment-147
[158.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=158)
element of it where you can effectively

### segment-148
[158.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=158)
element of it where you can effectively
say on your website it says that your

### segment-149
[160.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=160)
say on your website it says that your

### segment-150
[161.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=160)
say on your website it says that your
pricing is a tenner to do this but on

### segment-151
[163.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=163)
pricing is a tenner to do this but on

### segment-152
[163.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=163)
pricing is a tenner to do this but on
your database it actually says that your

### segment-153
[165.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=165)
your database it actually says that your

### segment-154
[165.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=165)
your database it actually says that your
pricing is 15 quid or on this you know

### segment-155
[167.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=167)
pricing is 15 quid or on this you know

### segment-156
[167.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=167)
pricing is 15 quid or on this you know
like this documentation site it says

### segment-157
[170.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=170)
like this documentation site it says

### segment-158
[170.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=170)
like this documentation site it says
that uh your returns are 30 days but on

### segment-159
[173.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=173)
that uh your returns are 30 days but on

### segment-160
[173.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=173)
that uh your returns are 30 days but on
the actual product page it says 15 days

### segment-161
[175.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=175)
the actual product page it says 15 days

### segment-162
[175.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=175)
the actual product page it says 15 days
which one's the right one um so that's

### segment-163
[178.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=177)
which one's the right one um so that's

### segment-164
[178.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=178)
which one's the right one um so that's
one thing that knowledge base can do

### segment-165
[179.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=179)
one thing that knowledge base can do

### segment-166
[179.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=179)
one thing that knowledge base can do
very well but then the other thing that

### segment-167
[181.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=181)
very well but then the other thing that

### segment-168
[181.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=181)
very well but then the other thing that
it can do very well is basically set up

### segment-169
[183.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=183)
it can do very well is basically set up

### segment-170
[183.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=183)
it can do very well is basically set up
an MCP endpoint and then you can have

### segment-171
[185.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=185)
an MCP endpoint and then you can have

### segment-172
[185.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=185)
an MCP endpoint and then you can have
people hit that MCP endpoint and find

### segment-173
[188.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=188)
people hit that MCP endpoint and find

### segment-174
[188.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=188)
people hit that MCP endpoint and find
out exactly what people are searching

### segment-175
[190.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=190)
out exactly what people are searching

### segment-176
[190.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=190)
out exactly what people are searching
for. This is really really cool for two

### segment-177
[193.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=193)
for. This is really really cool for two

### segment-178
[193.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=193)
for. This is really really cool for two
reasons. One because cool people are

### segment-179
[196.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=196)
reasons. One because cool people are

### segment-180
[196.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=196)
reasons. One because cool people are
looking for things on your website and

### segment-181
[198.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=198)
looking for things on your website and

### segment-182
[198.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=198)
looking for things on your website and
you've given them basically a way to

### segment-183
[200.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=200)
you've given them basically a way to

### segment-184
[200.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=200)
you've given them basically a way to
interact with that whether it be by

### segment-185
[202.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=202)
interact with that whether it be by

### segment-186
[202.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=202)
interact with that whether it be by
chatbot or a search or something else

### segment-187
[205.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=205)
chatbot or a search or something else

### segment-188
[205.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=205)
chatbot or a search or something else
you can basically hit that endpoint. But

### segment-189
[207.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=207)
you can basically hit that endpoint. But

### segment-190
[207.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=207)
you can basically hit that endpoint. But
the more interesting thing is that you

### segment-191
[209.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=209)
the more interesting thing is that you

### segment-192
[209.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=209)
the more interesting thing is that you
can use this knowledge base for finding

### segment-193
[211.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=211)
can use this knowledge base for finding

### segment-194
[211.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=211)
can use this knowledge base for finding
out what your LLMs are looking for if

### segment-195
[213.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=213)
out what your LLMs are looking for if

### segment-196
[213.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=213)
out what your LLMs are looking for if
you use it in a certain way. So you can

### segment-197
[215.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=215)
you use it in a certain way. So you can

### segment-198
[215.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=215)
you use it in a certain way. So you can
actually feed the LLMs and say, "Oh,

### segment-199
[217.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=217)
actually feed the LLMs and say, "Oh,

### segment-200
[217.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=217)
actually feed the LLMs and say, "Oh,
here's an endpoint that we're basically

### segment-201
[218.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=218)
here's an endpoint that we're basically

### segment-202
[218.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=218)
here's an endpoint that we're basically
putting out there publicly." Um, and

### segment-203
[220.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=220)
putting out there publicly." Um, and

### segment-204
[220.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=220)
putting out there publicly." Um, and
then the LLMs can go hit that endpoint

### segment-205
[222.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=222)
then the LLMs can go hit that endpoint

### segment-206
[222.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=222)
then the LLMs can go hit that endpoint
and then you can serve that information

### segment-207
[224.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=224)
and then you can serve that information

### segment-208
[224.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=224)
and then you can serve that information
back. But then the cool thing is is that

### segment-209
[226.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=226)
back. But then the cool thing is is that

### segment-210
[226.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=226)
back. But then the cool thing is is that
you can actually find out where those

### segment-211
[227.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=227)
you can actually find out where those

### segment-212
[227.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=227)
you can actually find out where those
knowledge gaps are. So if for example

### segment-213
[229.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=229)
knowledge gaps are. So if for example

### segment-214
[229.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=229)
knowledge gaps are. So if for example
all the LLM are trying to work out what

### segment-215
[232.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=232)
all the LLM are trying to work out what

### segment-216
[232.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=232)
all the LLM are trying to work out what
we do for WordPress, I can have a heart

### segment-217
[235.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=235)
we do for WordPress, I can have a heart

### segment-218
[235.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=235)
we do for WordPress, I can have a heart
attack and say there's no way I'm going

### segment-219
[236.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=236)
attack and say there's no way I'm going

### segment-220
[236.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=236)
attack and say there's no way I'm going
to build that crap and then eventually

### segment-221
[238.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=238)
to build that crap and then eventually

### segment-222
[238.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=238)
to build that crap and then eventually
have to be forced down to building

### segment-223
[240.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=240)
have to be forced down to building

### segment-224
[240.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=240)
have to be forced down to building
WordPress because so many so many LLMs

### segment-225
[243.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=243)
WordPress because so many so many LLMs

### segment-226
[243.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=243)
WordPress because so many so many LLMs
are going out to basically find that

### segment-227
[244.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=244)
are going out to basically find that

### segment-228
[244.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=244)
are going out to basically find that
information. You get the idea. Anyway,

### segment-229
[247.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=247)
information. You get the idea. Anyway,

### segment-230
[247.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=247)
information. You get the idea. Anyway,
it's really cool. It works with existing

### segment-231
[250.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=250)
it's really cool. It works with existing

### segment-232
[250.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=250)
it's really cool. It works with existing
sanity. Um, and what was the most

### segment-233
[252.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=252)
sanity. Um, and what was the most

### segment-234
[252.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=252)
sanity. Um, and what was the most
interesting thing is it also exists with

### segment-235
[255.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=255)
interesting thing is it also exists with

### segment-236
[255.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=255)
interesting thing is it also exists with
websites that aren't on sanity or

### segment-237
[257.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=257)
websites that aren't on sanity or

### segment-238
[257.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=257)
websites that aren't on sanity or
systems that aren't on sanity that are

### segment-239
[258.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=258)
systems that aren't on sanity that are

### segment-240
[258.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=258)
systems that aren't on sanity that are
able to be scraped and it also works

### segment-241
[260.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=260)
able to be scraped and it also works

### segment-242
[260.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=260)
able to be scraped and it also works
with PDFs which is pretty wild. So, it's

### segment-243
[263.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=263)
with PDFs which is pretty wild. So, it's

### segment-244
[263.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=263)
with PDFs which is pretty wild. So, it's
very cool. Definitely worth looking

### segment-245
[265.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=265)
very cool. Definitely worth looking

### segment-246
[265.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=265)
very cool. Definitely worth looking
into. And for forward thinking

### segment-247
[267.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=267)
into. And for forward thinking

### segment-248
[267.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=267)
into. And for forward thinking
companies, I absolutely think this is

### segment-249
[269.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=269)
companies, I absolutely think this is

### segment-250
[269.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=269)
companies, I absolutely think this is
going to be the big kicker thing for I

### segment-251
[271.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=271)
going to be the big kicker thing for I

### segment-252
[271.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=271)
going to be the big kicker thing for I
guess 2027.

### segment-253
[278.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=278)
And talking of 2027, this is it. This is

### segment-254
[278.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=278)
And talking of 2027, this is it. This is
like the year, in fact, 2026 is like the

### segment-255
[280.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=280)
like the year, in fact, 2026 is like the

### segment-256
[280.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=280)
like the year, in fact, 2026 is like the
year of workflows. So, everybody's

### segment-257
[281.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=281)
year of workflows. So, everybody's

### segment-258
[281.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=281)
year of workflows. So, everybody's
releasing workflows. I think there was

### segment-259
[283.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=283)
releasing workflows. I think there was

### segment-260
[283.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=283)
releasing workflows. I think there was
like um AI SDK and the workflow SDK and

### segment-261
[289.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=289)
like um AI SDK and the workflow SDK and

### segment-262
[289.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=289)
like um AI SDK and the workflow SDK and
now Eve from Versel. And this is kind of

### segment-263
[292.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=291)
now Eve from Versel. And this is kind of

### segment-264
[292.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=292)
now Eve from Versel. And this is kind of
more of a curated workflow system where

### segment-265
[294.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=294)
more of a curated workflow system where

### segment-266
[295.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=294)
more of a curated workflow system where
you can essentially set the steps up.

### segment-267
[297.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=297)
you can essentially set the steps up.

### segment-268
[297.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=297)
you can essentially set the steps up.
Um, where I can see this working, if you

### segment-269
[299.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=299)
Um, where I can see this working, if you

### segment-270
[299.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=299)
Um, where I can see this working, if you
haven't done this already, it's really,

### segment-271
[300.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=300)
haven't done this already, it's really,

### segment-272
[300.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=300)
haven't done this already, it's really,
really cool, is that you could actually

### segment-273
[302.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=302)
really cool, is that you could actually

### segment-274
[302.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=302)
really cool, is that you could actually
have somebody on the team, say for

### segment-275
[304.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=304)
have somebody on the team, say for

### segment-276
[304.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=304)
have somebody on the team, say for
example, you have um, what we probably

### segment-277
[307.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=307)
example, you have um, what we probably

### segment-278
[307.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=307)
example, you have um, what we probably
should do, which is realistically we

### segment-279
[308.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=308)
should do, which is realistically we

### segment-280
[308.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=308)
should do, which is realistically we
should run a lawyer before we actually

### segment-281
[310.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=310)
should run a lawyer before we actually

### segment-282
[310.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=310)
should run a lawyer before we actually
say anything on our blogs, right? So, we

### segment-283
[312.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=312)
say anything on our blogs, right? So, we

### segment-284
[312.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=312)
say anything on our blogs, right? So, we
might have multiple steps. We might have

### segment-285
[314.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=314)
might have multiple steps. We might have

### segment-286
[314.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=314)
might have multiple steps. We might have
first version, AI slot version. So, the

### segment-287
[316.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=316)
first version, AI slot version. So, the

### segment-288
[316.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=316)
first version, AI slot version. So, the
first version basically puts puts a

### segment-289
[318.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=318)
first version basically puts puts a

### segment-290
[318.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=318)
first version basically puts puts a
whole bunch of AI content. We go look

### segment-291
[320.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=320)
whole bunch of AI content. We go look

### segment-292
[320.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=320)
whole bunch of AI content. We go look
for a bunch of competitors and we say,

### segment-293
[321.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=321)
for a bunch of competitors and we say,

### segment-294
[321.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=321)
for a bunch of competitors and we say,
"Oh, I want to have an a blog that

### segment-295
[323.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=323)
"Oh, I want to have an a blog that

### segment-296
[323.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=323)
"Oh, I want to have an a blog that
outranks A, B, and C." Cool. Here's that

### segment-297
[327.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=327)
outranks A, B, and C." Cool. Here's that

### segment-298
[327.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=327)
outranks A, B, and C." Cool. Here's that
slop 30,000 character article. Nobody

### segment-299
[330.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=330)
slop 30,000 character article. Nobody

### segment-300
[330.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=330)
slop 30,000 character article. Nobody
wants to read this crap. So then the

### segment-301
[332.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=332)
wants to read this crap. So then the

### segment-302
[332.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=332)
wants to read this crap. So then the
step two is a human comes in and goes,

### segment-303
[334.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=333)
step two is a human comes in and goes,

### segment-304
[334.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=334)
step two is a human comes in and goes,
"Wow, I don't want to read that. Let me

### segment-305
[335.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=335)
"Wow, I don't want to read that. Let me

### segment-306
[335.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=335)
"Wow, I don't want to read that. Let me
cut it down a little bit. Maybe cut it

### segment-307
[337.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=337)
cut it down a little bit. Maybe cut it

### segment-308
[337.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=337)
cut it down a little bit. Maybe cut it
down to 1,500 characters. Maybe throw a

### segment-309
[340.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=340)
down to 1,500 characters. Maybe throw a

### segment-310
[340.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=340)
down to 1,500 characters. Maybe throw a
couple of colloquialisms in there." Um,

### segment-311
[342.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=342)
couple of colloquialisms in there." Um,

### segment-312
[342.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=342)
couple of colloquialisms in there." Um,
and then eventually eventually you're at

### segment-313
[344.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=344)
and then eventually eventually you're at

### segment-314
[344.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=344)
and then eventually eventually you're at
the point of where you're like, "Oh,

### segment-315
[345.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=345)
the point of where you're like, "Oh,

### segment-316
[345.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=345)
the point of where you're like, "Oh,
step two, that's great. There's a human

### segment-317
[347.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=347)
step two, that's great. There's a human

### segment-318
[347.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=347)
step two, that's great. There's a human
in the loop. I've proof read it. It

### segment-319
[349.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=349)
in the loop. I've proof read it. It

### segment-320
[349.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=349)
in the loop. I've proof read it. It
looks good. Cool. Let me move it on to

### segment-321
[351.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=351)
looks good. Cool. Let me move it on to

### segment-322
[351.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=351)
looks good. Cool. Let me move it on to
step three." Step three is your legal

### segment-323
[353.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=353)
step three." Step three is your legal

### segment-324
[353.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=353)
step three." Step three is your legal
team that goes, "Oh my god, you can't

### segment-325
[355.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=355)
team that goes, "Oh my god, you can't

### segment-326
[355.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=355)
team that goes, "Oh my god, you can't
say that. You can't say that. And we'll

### segment-327
[357.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=357)
say that. You can't say that. And we'll

### segment-328
[357.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=357)
say that. You can't say that. And we'll
probably get sued if you say that." So,

### segment-329
[360.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=360)
probably get sued if you say that." So,

### segment-330
[360.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=360)
probably get sued if you say that." So,
we can go back to step two again. Human

### segment-331
[362.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=362)
we can go back to step two again. Human

### segment-332
[362.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=362)
we can go back to step two again. Human
comes in the loop. Okay, let me fix this

### segment-333
[365.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=365)
comes in the loop. Okay, let me fix this

### segment-334
[365.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=365)
comes in the loop. Okay, let me fix this
and then push it back to legal until

### segment-335
[366.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=366)
and then push it back to legal until

### segment-336
[366.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=366)
and then push it back to legal until
it's completely milk toast and it says

### segment-337
[368.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=368)
it's completely milk toast and it says

### segment-338
[368.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=368)
it's completely milk toast and it says
nothing offensive about anybody and we

### segment-339
[370.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=370)
nothing offensive about anybody and we

### segment-340
[370.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=370)
nothing offensive about anybody and we
can push it out to the to the live

### segment-341
[371.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=371)
can push it out to the to the live

### segment-342
[371.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=371)
can push it out to the to the live
website. That's realistically one of the

### segment-343
[374.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=374)
website. That's realistically one of the

### segment-344
[374.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=374)
website. That's realistically one of the
use cases of workflows. But it doesn't

### segment-345
[376.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=376)
use cases of workflows. But it doesn't

### segment-346
[376.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=376)
use cases of workflows. But it doesn't
have to be just three steps. It could be

### segment-347
[379.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=379)
have to be just three steps. It could be

### segment-348
[379.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=379)
have to be just three steps. It could be
20 steps. It could be two steps. It

### segment-349
[381.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=381)
20 steps. It could be two steps. It

### segment-350
[381.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=381)
20 steps. It could be two steps. It
could be an entire AI workflow that goes

### segment-351
[383.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=383)
could be an entire AI workflow that goes

### segment-352
[383.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=383)
could be an entire AI workflow that goes
for 10 steps and then there's only a

### segment-353
[385.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=385)
for 10 steps and then there's only a

### segment-354
[385.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=385)
for 10 steps and then there's only a
human at the 10th step. Um, obviously

### segment-355
[388.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=388)
human at the 10th step. Um, obviously

### segment-356
[388.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=388)
human at the 10th step. Um, obviously
the limit is your imagination. I could

### segment-357
[390.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=390)
the limit is your imagination. I could

### segment-358
[391.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=390)
the limit is your imagination. I could
see this being super useful, especially

### segment-359
[392.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=392)
see this being super useful, especially

### segment-360
[392.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=392)
see this being super useful, especially
with teams that are going for

### segment-361
[393.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=393)
with teams that are going for

### segment-362
[393.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=393)
with teams that are going for
internationalized content. Workflows is

### segment-363
[396.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=396)
internationalized content. Workflows is

### segment-364
[396.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=396)
internationalized content. Workflows is
going to be huge. Um, there's also

### segment-365
[398.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=398)
going to be huge. Um, there's also

### segment-366
[398.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=398)
going to be huge. Um, there's also
videos on here. So, I'm seeing these

### segment-367
[400.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=400)
videos on here. So, I'm seeing these

### segment-368
[400.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=400)
videos on here. So, I'm seeing these
videos pop up. These weren't here

### segment-369
[401.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=401)
videos pop up. These weren't here

### segment-370
[401.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=401)
videos pop up. These weren't here
originally, but they're definitely worth

### segment-371
[403.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=403)
originally, but they're definitely worth

### segment-372
[403.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=403)
originally, but they're definitely worth
a watch. Um,

### segment-373
[406.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=406)
a watch. Um,

### segment-374
[406.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=406)
a watch. Um,
and then content variants.

### segment-375
[409.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=409)
and then content variants.

### segment-376
[409.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=409)
and then content variants.
I don't know how much I'm allowed to say

### segment-377
[411.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=411)
I don't know how much I'm allowed to say

### segment-378
[411.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=411)
I don't know how much I'm allowed to say
about this one. So, I'm going to skip

### segment-379
[412.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=412)
about this one. So, I'm going to skip

### segment-380
[412.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=412)
about this one. So, I'm going to skip
content variants before I get myself in

### segment-381
[414.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=414)
content variants before I get myself in

### segment-382
[414.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=414)
content variants before I get myself in
trouble. Um, but from what I can see

### segment-383
[416.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=416)
trouble. Um, but from what I can see

### segment-384
[416.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=416)
trouble. Um, but from what I can see
here, it looks like some variation of

### segment-385
[419.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=419)
here, it looks like some variation of

### segment-386
[419.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=419)
here, it looks like some variation of
content that you're writing. I'm going

### segment-387
[421.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=421)
content that you're writing. I'm going

### segment-388
[421.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=421)
content that you're writing. I'm going
to leave that purposefully vague. Yeah,

### segment-389
[423.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=423)
to leave that purposefully vague. Yeah,

### segment-390
[423.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=423)
to leave that purposefully vague. Yeah,
read this bit here. I'll say no more.

### segment-391
[426.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=426)
read this bit here. I'll say no more.

### segment-392
[426.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=426)
read this bit here. I'll say no more.
But this one I am very interested in.

### segment-393
[428.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=427)
But this one I am very interested in.

### segment-394
[428.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=428)
But this one I am very interested in.
This one I am probably arguably the most

### segment-395
[431.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=431)
This one I am probably arguably the most

### segment-396
[431.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=431)
This one I am probably arguably the most
excited for because I'm a big fan of AB

### segment-397
[434.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=433)
excited for because I'm a big fan of AB

### segment-398
[434.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=434)
excited for because I'm a big fan of AB
testing and personalization and a lot of

### segment-399
[436.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=435)
testing and personalization and a lot of

### segment-400
[436.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=436)
testing and personalization and a lot of
other stuff. Um, durable functions is

### segment-401
[438.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=438)
other stuff. Um, durable functions is

### segment-402
[438.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=438)
other stuff. Um, durable functions is
great because you're actually getting

### segment-403
[439.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=439)
great because you're actually getting

### segment-404
[439.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=439)
great because you're actually getting
these things inside of sanity. So,

### segment-405
[441.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=441)
these things inside of sanity. So,

### segment-406
[441.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=441)
these things inside of sanity. So,
everything is very native to sanity. Um,

### segment-407
[444.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=444)
everything is very native to sanity. Um,

### segment-408
[444.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=444)
everything is very native to sanity. Um,
I personally can see that the way that

### segment-409
[446.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=446)
I personally can see that the way that

### segment-410
[446.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=446)
I personally can see that the way that
this is going is that for example, you

### segment-411
[448.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=448)
this is going is that for example, you

### segment-412
[448.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=448)
this is going is that for example, you
have development environments. Uh, you

### segment-413
[450.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=450)
have development environments. Uh, you

### segment-414
[450.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=450)
have development environments. Uh, you
probably want to have nex.js and versel

### segment-415
[452.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=452)
probably want to have nex.js and versel

### segment-416
[452.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=452)
probably want to have nex.js and versel
and that whole thing feels seamless. You

### segment-417
[454.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=454)
and that whole thing feels seamless. You

### segment-418
[454.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=454)
and that whole thing feels seamless. You
can also use Eve and that's like the AI

### segment-419
[457.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=457)
can also use Eve and that's like the AI

### segment-420
[457.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=457)
can also use Eve and that's like the AI
side of things from a development

### segment-421
[458.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=458)
side of things from a development

### segment-422
[459.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=458)
side of things from a development
perspective. And then there's a content

### segment-423
[461.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=461)
perspective. And then there's a content

### segment-424
[461.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=461)
perspective. And then there's a content
platform which is sanity where you have

### segment-425
[463.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=463)
platform which is sanity where you have

### segment-426
[463.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=463)
platform which is sanity where you have
like sanity is durable functions.

### segment-427
[465.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=465)
like sanity is durable functions.

### segment-428
[465.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=465)
like sanity is durable functions.
Sanity's AI actions, um, Sanity's

### segment-429
[468.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=468)
Sanity's AI actions, um, Sanity's

### segment-430
[468.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=468)
Sanity's AI actions, um, Sanity's
workflows, and again, Sanity's knowledge

### segment-431
[470.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=470)
workflows, and again, Sanity's knowledge

### segment-432
[470.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=470)
workflows, and again, Sanity's knowledge
bases, all of these things coming

### segment-433
[471.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=471)
bases, all of these things coming

### segment-434
[471.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=471)
bases, all of these things coming
together. I think there's never been a

### segment-435
[474.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=474)
together. I think there's never been a

### segment-436
[474.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=474)
together. I think there's never been a
better time to build like your website,

### segment-437
[478.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=477)
better time to build like your website,

### segment-438
[478.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=478)
better time to build like your website,
your company uh support pages, uh your

### segment-439
[481.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=481)
your company uh support pages, uh your

### segment-440
[481.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=481)
your company uh support pages, uh your
company AI bot, the processes, the the

### segment-441
[484.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=484)
company AI bot, the processes, the the

### segment-442
[485.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=484)
company AI bot, the processes, the the
way that you know like for example, if

### segment-443
[486.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=486)
way that you know like for example, if

### segment-444
[486.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=486)
way that you know like for example, if
you have a whole returns process, you

### segment-445
[488.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=488)
you have a whole returns process, you

### segment-446
[488.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=488)
you have a whole returns process, you
can basically give that knowledge base

### segment-447
[490.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=490)
can basically give that knowledge base

### segment-448
[490.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=490)
can basically give that knowledge base
and you can give every answer and every

### segment-449
[491.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=491)
and you can give every answer and every

### segment-450
[491.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=491)
and you can give every answer and every
question possible that comes from your

### segment-451
[493.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=493)
question possible that comes from your

### segment-452
[493.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=493)
question possible that comes from your
entire surface of your website, support

### segment-453
[495.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=495)
entire surface of your website, support

### segment-454
[495.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=495)
entire surface of your website, support
pages, PDFs, yada yada, everything. So,

### segment-455
[499.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=499)
pages, PDFs, yada yada, everything. So,

### segment-456
[499.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=499)
pages, PDFs, yada yada, everything. So,
it's a really really good time to

### segment-457
[501.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=501)
it's a really really good time to

### segment-458
[501.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=501)
it's a really really good time to
basically silo the two of those things

### segment-459
[504.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=504)
basically silo the two of those things

### segment-460
[504.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=504)
basically silo the two of those things
only when they need to be siloed and

### segment-461
[505.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=505)
only when they need to be siloed and

### segment-462
[505.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=505)
only when they need to be siloed and
basically build two totally separate

### segment-463
[507.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=507)
basically build two totally separate

### segment-464
[507.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=507)
basically build two totally separate
systems. One that's more focused around

### segment-465
[509.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=509)
systems. One that's more focused around

### segment-466
[509.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=509)
systems. One that's more focused around
kind of the development side, one that's

### segment-467
[511.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=511)
kind of the development side, one that's

### segment-468
[511.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=511)
kind of the development side, one that's
more focused around the content side and

### segment-469
[513.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=513)
more focused around the content side and

### segment-470
[513.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=513)
more focused around the content side and
marry the two of them up in perfect

### segment-471
[516.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=516)
marry the two of them up in perfect

### segment-472
[516.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=516)
marry the two of them up in perfect
harmony for headless stuff. So, it is it

### segment-473
[518.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=518)
harmony for headless stuff. So, it is it

### segment-474
[518.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=518)
harmony for headless stuff. So, it is it
is a very cool time.

### segment-475
[520.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=520)
is a very cool time.

### segment-476
[520.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=520)
is a very cool time.
Um, this is also neat as well. So, this

### segment-477
[522.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=522)
Um, this is also neat as well. So, this

### segment-478
[523.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=522)
Um, this is also neat as well. So, this
one's again a coming soon, not even a

### segment-479
[524.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=524)
one's again a coming soon, not even a

### segment-480
[524.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=524)
one's again a coming soon, not even a
beta. Um, but I like the idea of this.

### segment-481
[527.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=527)
beta. Um, but I like the idea of this.

### segment-482
[527.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=527)
beta. Um, but I like the idea of this.
If you haven't used a sanity blueprint

### segment-483
[529.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=529)
If you haven't used a sanity blueprint

### segment-484
[529.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=529)
If you haven't used a sanity blueprint
before, a sanity blueprint is basically

### segment-485
[531.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=531)
before, a sanity blueprint is basically

### segment-486
[531.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=531)
before, a sanity blueprint is basically
a like speed running a function. Um, so

### segment-487
[534.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=534)
a like speed running a function. Um, so

### segment-488
[534.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=534)
a like speed running a function. Um, so
one of the ones that we've used before

### segment-489
[535.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=535)
one of the ones that we've used before

### segment-490
[535.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=535)
one of the ones that we've used before
was there was a sanity blueprint to do

### segment-491
[537.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=537)
was there was a sanity blueprint to do

### segment-492
[537.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=537)
was there was a sanity blueprint to do
redirects. So for example, if you change

### segment-493
[540.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=540)
redirects. So for example, if you change

### segment-494
[540.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=540)
redirects. So for example, if you change
a page URL, the sanity function

### segment-495
[542.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=542)
a page URL, the sanity function

### segment-496
[542.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=542)
a page URL, the sanity function
immediately fires off and puts a

### segment-497
[544.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=544)
immediately fires off and puts a

### segment-498
[544.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=544)
immediately fires off and puts a
redirect in from page A, which it used

### segment-499
[546.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=546)
redirect in from page A, which it used

### segment-500
[547.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=546)
redirect in from page A, which it used
to be, to page B. Um, so in other words,

### segment-501
[550.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=550)
to be, to page B. Um, so in other words,

### segment-502
[550.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=550)
to be, to page B. Um, so in other words,
you don't lose any of the SEO from

### segment-503
[552.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=552)
you don't lose any of the SEO from

### segment-504
[552.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=552)
you don't lose any of the SEO from
people that would go to the old page

### segment-505
[553.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=553)
people that would go to the old page

### segment-506
[553.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=553)
people that would go to the old page
that might be indexed in a whole host of

### segment-507
[555.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=555)
that might be indexed in a whole host of

### segment-508
[555.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=555)
that might be indexed in a whole host of
different places. it just redirects to

### segment-509
[557.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=557)
different places. it just redirects to

### segment-510
[557.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=557)
different places. it just redirects to
the next one without you even having to

### segment-511
[559.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=559)
the next one without you even having to

### segment-512
[559.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=559)
the next one without you even having to
think. The beauty of blueprints is it

### segment-513
[561.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=561)
think. The beauty of blueprints is it

### segment-514
[561.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=561)
think. The beauty of blueprints is it
just comes in, it knows how your setup

### segment-515
[563.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=563)
just comes in, it knows how your setup

### segment-516
[563.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=563)
just comes in, it knows how your setup
is and it and it builds it. This is

### segment-517
[566.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=566)
is and it and it builds it. This is

### segment-518
[566.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=566)
is and it and it builds it. This is
especially interesting to us because

### segment-519
[567.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=567)
especially interesting to us because

### segment-520
[567.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=567)
especially interesting to us because
we've had this long-term kind of

### segment-521
[569.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=569)
we've had this long-term kind of

### segment-522
[569.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=569)
we've had this long-term kind of
question about Turboar of should we make

### segment-523
[573.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=573)
question about Turboar of should we make

### segment-524
[573.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=573)
question about Turboar of should we make
this kind of a peacemeal offering or

### segment-525
[575.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=575)
this kind of a peacemeal offering or

### segment-526
[575.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=575)
this kind of a peacemeal offering or
should we have very distinctive repos

### segment-527
[578.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=578)
should we have very distinctive repos

### segment-528
[578.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=578)
should we have very distinctive repos
that people can take from and build. Um,

### segment-529
[581.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=581)
that people can take from and build. Um,

### segment-530
[581.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=581)
that people can take from and build. Um,
so it's very very cool.

### segment-531
[589.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=589)
And I'm curious if I'm allowed to say

### segment-532
[589.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=589)
And I'm curious if I'm allowed to say
anything about this as well. I'm

### segment-533
[590.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=590)
anything about this as well. I'm

### segment-534
[590.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=590)
anything about this as well. I'm
probably going to get in trouble with a

### segment-535
[591.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=591)
probably going to get in trouble with a

### segment-536
[591.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=591)
probably going to get in trouble with a
little something in here. I can

### segment-537
[592.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=592)
little something in here. I can

### segment-538
[592.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=592)
little something in here. I can
guarantee. But essentially, Project

### segment-539
[594.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=594)
guarantee. But essentially, Project

### segment-540
[594.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=594)
guarantee. But essentially, Project
Horizon looks wild is all I'm going to

### segment-541
[596.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=596)
Horizon looks wild is all I'm going to

### segment-542
[596.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=596)
Horizon looks wild is all I'm going to
say. There's a lot of very very cool

### segment-543
[599.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=599)
say. There's a lot of very very cool

### segment-544
[599.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=599)
say. There's a lot of very very cool
things

### segment-545
[601.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=601)
things

### segment-546
[601.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=601)
things
on the horizon that are coming from

### segment-547
[604.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=604)
on the horizon that are coming from

### segment-548
[604.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=604)
on the horizon that are coming from
sanity. Um, but yeah, so Project Horizon

### segment-549
[607.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=607)
sanity. Um, but yeah, so Project Horizon

### segment-550
[607.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=607)
sanity. Um, but yeah, so Project Horizon
is really cool. It looks like it's very

### segment-551
[609.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=609)
is really cool. It looks like it's very

### segment-552
[609.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=609)
is really cool. It looks like it's very
agentic. I'm trying to figure out what I

### segment-553
[611.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=611)
agentic. I'm trying to figure out what I

### segment-554
[611.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=611)
agentic. I'm trying to figure out what I
can say here. agents, use tools,

### segment-555
[612.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=612)
can say here. agents, use tools,

### segment-556
[612.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=612)
can say here. agents, use tools,
delegate tasks, and move projects

### segment-557
[613.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=613)
delegate tasks, and move projects

### segment-558
[613.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=613)
delegate tasks, and move projects
through to completion with your team in

### segment-559
[615.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=615)
through to completion with your team in

### segment-560
[615.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=615)
through to completion with your team in
the loop the whole way. Yes, this bit,

### segment-561
[618.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=618)
the loop the whole way. Yes, this bit,

### segment-562
[618.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=618)
the loop the whole way. Yes, this bit,
this bit is very cool, and I would be

### segment-563
[621.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=621)
this bit is very cool, and I would be

### segment-564
[621.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=621)
this bit is very cool, and I would be
very curious as to how this looks in the

### segment-565
[624.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=624)
very curious as to how this looks in the

### segment-566
[624.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=624)
very curious as to how this looks in the
future. I'm hoping there's something on

### segment-567
[625.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=625)
future. I'm hoping there's something on

### segment-568
[625.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=625)
future. I'm hoping there's something on
here. So, hopefully Magnus's uh video

### segment-569
[628.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=628)
here. So, hopefully Magnus's uh video

### segment-570
[628.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=628)
here. So, hopefully Magnus's uh video
has some of this. I think there was from

### segment-571
[631.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=631)
has some of this. I think there was from

### segment-572
[631.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=631)
has some of this. I think there was from
memory. Oh, I can talk about resonance

### segment-573
[633.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=633)
memory. Oh, I can talk about resonance

### segment-574
[633.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=633)
memory. Oh, I can talk about resonance
as well. So, resonance I remember was

### segment-575
[635.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=635)
as well. So, resonance I remember was

### segment-576
[635.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=635)
as well. So, resonance I remember was
really cool. Um, basically resonance is

### segment-577
[637.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=637)
really cool. Um, basically resonance is

### segment-578
[637.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=637)
really cool. Um, basically resonance is
a way of testing content. We saw this

### segment-579
[641.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=641)
a way of testing content. We saw this

### segment-580
[641.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=641)
a way of testing content. We saw this
when we were looking at it on here with

### segment-581
[643.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=643)
when we were looking at it on here with

### segment-582
[643.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=643)
when we were looking at it on here with
the MGH MJH life sciences folks. Um,

### segment-583
[646.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=646)
the MGH MJH life sciences folks. Um,

### segment-584
[646.8s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=646)
the MGH MJH life sciences folks. Um,
basically it's a great way of being able

### segment-585
[649.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=649)
basically it's a great way of being able

### segment-586
[649.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=649)
basically it's a great way of being able
to kind of get that same sort of

### segment-587
[650.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=650)
to kind of get that same sort of

### segment-588
[650.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=650)
to kind of get that same sort of
committee. So, you know how if you're

### segment-589
[652.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=652)
committee. So, you know how if you're

### segment-590
[652.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=652)
committee. So, you know how if you're
going to go push something out there and

### segment-591
[654.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=654)
going to go push something out there and

### segment-592
[654.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=654)
going to go push something out there and
you have a whole bunch of personas that

### segment-593
[655.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=655)
you have a whole bunch of personas that

### segment-594
[655.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=655)
you have a whole bunch of personas that
are specific for your market. So, for

### segment-595
[658.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=658)
are specific for your market. So, for

### segment-596
[658.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=658)
are specific for your market. So, for
us, we might have techconcious CTOs that

### segment-597
[661.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=661)
us, we might have techconcious CTOs that

### segment-598
[661.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=661)
us, we might have techconcious CTOs that
are looking into content work. uh or

### segment-599
[663.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=663)
are looking into content work. uh or

### segment-600
[663.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=663)
are looking into content work. uh or
somebody from marketing that wants to

### segment-601
[664.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=664)
somebody from marketing that wants to

### segment-602
[664.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=664)
somebody from marketing that wants to
make their entire marketing pipeline

### segment-603
[666.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=666)
make their entire marketing pipeline

### segment-604
[666.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=666)
make their entire marketing pipeline
faster, write a whole persona about it

### segment-605
[669.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=669)
faster, write a whole persona about it

### segment-606
[669.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=669)
faster, write a whole persona about it
and then basically test the blog based

### segment-607
[672.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=672)
and then basically test the blog based

### segment-608
[672.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=672)
and then basically test the blog based
on that persona. Does it score well?

### segment-609
[675.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=675)
on that persona. Does it score well?

### segment-610
[675.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=675)
on that persona. Does it score well?
What do they think it's missing? Where

### segment-611
[676.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=676)
What do they think it's missing? Where

### segment-612
[676.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=676)
What do they think it's missing? Where
are the content gaps? That kind of

### segment-613
[678.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=678)
are the content gaps? That kind of

### segment-614
[678.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=678)
are the content gaps? That kind of
thing. Resonance is really, really good.

### segment-615
[680.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=680)
thing. Resonance is really, really good.

### segment-616
[681.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=680)
thing. Resonance is really, really good.
I could see it being like a

### segment-617
[681.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=681)
I could see it being like a

### segment-618
[681.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=681)
I could see it being like a
pharmaceutical company's best friend

### segment-619
[684.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=684)
pharmaceutical company's best friend

### segment-620
[684.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=684)
pharmaceutical company's best friend
because you have to do so much work to

### segment-621
[686.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=685)
because you have to do so much work to

### segment-622
[686.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=686)
because you have to do so much work to
make sure that you aren't essentially

### segment-623
[687.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=687)
make sure that you aren't essentially

### segment-624
[687.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=687)
make sure that you aren't essentially
alienating specific folks. And you also

### segment-625
[690.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=690)
alienating specific folks. And you also

### segment-626
[690.2s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=690)
alienating specific folks. And you also
have to talk in such a language that

### segment-627
[691.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=691)
have to talk in such a language that

### segment-628
[691.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=691)
have to talk in such a language that
basically you have to have a computer

### segment-629
[693.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=693)
basically you have to have a computer

### segment-630
[693.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=693)
basically you have to have a computer
decode it to be able to figure out what

### segment-631
[694.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=694)
decode it to be able to figure out what

### segment-632
[694.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=694)
decode it to be able to figure out what
the hell's being talk talked about. So

### segment-633
[697.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=697)
the hell's being talk talked about. So

### segment-634
[697.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=697)
the hell's being talk talked about. So
resonance is a really really good one if

### segment-635
[700.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=700)
resonance is a really really good one if

### segment-636
[700.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=700)
resonance is a really really good one if
you're in one of those specific niches

### segment-637
[702.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=702)
you're in one of those specific niches

### segment-638
[703.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=702)
you're in one of those specific niches
that has to make sure that their content

### segment-639
[704.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=704)
that has to make sure that their content

### segment-640
[704.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=704)
that has to make sure that their content
lands no matter what. And this was

### segment-641
[707.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=707)
lands no matter what. And this was

### segment-642
[707.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=707)
lands no matter what. And this was
actually a really interesting talk and

### segment-643
[708.9s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=708)
actually a really interesting talk and

### segment-644
[709.0s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=708)
actually a really interesting talk and
I'm actually at the bottom of this and

### segment-645
[712.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=712)
I'm actually at the bottom of this and

### segment-646
[712.1s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=712)
I'm actually at the bottom of this and
yeah like I said it's there's so much to

### segment-647
[714.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=714)
yeah like I said it's there's so much to

### segment-648
[714.7s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=714)
yeah like I said it's there's so much to
unpack from the event. Um, but if

### segment-649
[717.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=717)
unpack from the event. Um, but if

### segment-650
[717.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=717)
unpack from the event. Um, but if
anybody has any questions or if anybody

### segment-651
[719.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=719)
anybody has any questions or if anybody

### segment-652
[719.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=719)
anybody has any questions or if anybody
was at the event and didn't get a chance

### segment-653
[720.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=720)
was at the event and didn't get a chance

### segment-654
[720.6s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=720)
was at the event and didn't get a chance
to meet up, I'm more than happy to jump

### segment-655
[722.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=722)
to meet up, I'm more than happy to jump

### segment-656
[722.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=722)
to meet up, I'm more than happy to jump
on a call, chat, whatever. Um, yeah,

### segment-657
[726.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=726)
on a call, chat, whatever. Um, yeah,

### segment-658
[726.5s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=726)
on a call, chat, whatever. Um, yeah,
everything was an absolute blast. Thanks

### segment-659
[729.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=729)
everything was an absolute blast. Thanks

### segment-660
[729.4s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=729)
everything was an absolute blast. Thanks
for inviting us. Thanks for listening.

### segment-661
[732.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=732)
for inviting us. Thanks for listening.

### segment-662
[732.3s](https://www.youtube.com/watch?v=oj1TP63OmEI&t=732)
for inviting us. Thanks for listening.
Have a great day, everybody. Bye-bye.

## Questions answered on the original page

### What is Sanity's knowledge base feature?
Knowledge base creates a giant pool of information from your content and helps you find gaps and inconsistencies across your website, database, documentation, and PDFs. You can use it to spot when pricing differs between your site and database, or when return policies contradict each other across different pages, helping you maintain accurate information everywhere.
Source: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced

### How can knowledge bases help with content inconsistencies?
It surfaces conflicts like when your website says pricing is ten pounds but your database says fifteen, or when documentation claims thirty-day returns but your product page says fifteen days. You can then identify which information is correct and update your systems accordingly to keep everything aligned.
Source: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced

### What are Sanity workflows and how do they work?
Workflows let you set up multiple steps for content approval and refinement. For example, you might have an AI generate a draft, a human editor cut it down and add personality, then a legal team review it before publishing. You can have two steps, ten steps, or twenty steps depending on your needs and team structure.
Source: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced

### Can knowledge bases work with non-Sanity systems?
Yes, knowledge bases work with existing Sanity setups but also with websites and systems that aren't on Sanity as long as they can be scraped, and they work with PDFs too. This flexibility makes it useful for companies with diverse technical stacks who want to consolidate their information and find gaps.
Source: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced

### What are Sanity blueprints?
Blueprints are coming soon and automate common tasks by understanding your setup and building solutions without manual work. For example, a redirect blueprint watches for URL changes and automatically creates redirects from old pages to new ones so you don't lose search rankings from indexed old links.
Source: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced

### How can knowledge bases help LLMs and AI agents?
You can set up a knowledge base as an MCP endpoint that LLMs and AI agents can query to find information. This lets you see what information they're searching for and identify content gaps. If multiple LLMs repeatedly search for something you haven't documented, you know that's a priority to build.
Source: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced

### What is Resonance and who should use it?
Resonance tests how well your content performs with specific personas like CTOs or marketers. It scores content against your target audience and shows what's missing or what they need clarified. It's especially valuable for regulated industries like pharmaceuticals where content must land perfectly with specific personas and meet strict compliance standards.
Source: https://robotostudio.com/videos/sanity-everything-nyc-2026-recap-every-feature-announced