What features should a headless CMS have in 2026

0:04Hey, how's it going? Hope you're having

0:04Hey, how's it going? Hope you're having a great day. Let's talk a little bit

0:06a great day. Let's talk a little bit

0:06a great day. Let's talk a little bit about headless content management

0:08about headless content management

0:08about headless content management systems. If you didn't know, we're just

0:10systems. If you didn't know, we're just

0:10systems. If you didn't know, we're just about to move into 2026, and it's

0:13about to move into 2026, and it's

0:13about to move into 2026, and it's obligatory that we make these kind of

0:14obligatory that we make these kind of

0:14obligatory that we make these kind of lists to see how far off the mark we are

0:17lists to see how far off the mark we are

0:17lists to see how far off the mark we are when 2027 comes around. So, um, let's

0:20when 2027 comes around. So, um, let's

0:20when 2027 comes around. So, um, let's talk a little bit about the features

0:22talk a little bit about the features

0:22talk a little bit about the features that I would be paying attention to if

0:23that I would be paying attention to if

0:23that I would be paying attention to if you're looking for a headless content

0:25you're looking for a headless content

0:25you're looking for a headless content management system. um most important are

0:28management system. um most important are

0:28management system. um most important are usually kind of towards the top of the

0:30usually kind of towards the top of the

0:30usually kind of towards the top of the list and the less important are towards

0:32list and the less important are towards

0:32list and the less important are towards the bottom of the list because they

0:34the bottom of the list because they

0:34the bottom of the list because they should be table stakes anyway. So

0:36should be table stakes anyway. So

0:36should be table stakes anyway. So starting with AI and your CMS. Now we

0:39starting with AI and your CMS. Now we

0:39starting with AI and your CMS. Now we don't want to just talk to this as like

0:41don't want to just talk to this as like

0:41don't want to just talk to this as like a chatbot that talks to your content

0:43a chatbot that talks to your content

0:43a chatbot that talks to your content management system. You are going to find

0:45management system. You are going to find

0:45management system. You are going to find that you need more than that. And I

0:47that you need more than that. And I

0:48that you need more than that. And I think teams that have marketers that are

0:49think teams that have marketers that are

0:49think teams that have marketers that are willing to use things like cursor or you

0:52willing to use things like cursor or you

0:52willing to use things like cursor or you know like claude or something along

0:53know like claude or something along

0:53know like claude or something along those lines like these AI assistants

0:55those lines like these AI assistants

0:55those lines like these AI assistants that are able to use MCP are going to

0:58that are able to use MCP are going to

0:58that are able to use MCP are going to absolutely crush things. I'll give you a

1:00absolutely crush things. I'll give you a

1:00absolutely crush things. I'll give you a very quick example of something that we

1:02very quick example of something that we

1:02very quick example of something that we did in house and I could see how a

1:04did in house and I could see how a

1:04did in house and I could see how a marketer should be and absolutely should

1:06marketer should be and absolutely should

1:06marketer should be and absolutely should spend time doing this. Um, but we had

1:09spend time doing this. Um, but we had

1:09spend time doing this. Um, but we had the launch of Nex.js workflows. You may

1:11the launch of Nex.js workflows. You may

1:11the launch of Nex.js workflows. You may have seen it. It was about 3 months ago.

1:13have seen it. It was about 3 months ago.

1:13have seen it. It was about 3 months ago. They called them durable workflows. I

1:15They called them durable workflows. I

1:15They called them durable workflows. I don't think anybody knows what durable

1:17don't think anybody knows what durable

1:17don't think anybody knows what durable workflow is outside of developers. And

1:19workflow is outside of developers. And

1:19workflow is outside of developers. And then when you actually started using

1:20then when you actually started using

1:20then when you actually started using them, they probably created the most

1:22them, they probably created the most

1:22them, they probably created the most impressive tech um where you could

1:24impressive tech um where you could

1:24impressive tech um where you could literally say go wait 6 months and it

1:27literally say go wait 6 months and it

1:27literally say go wait 6 months and it would still work. um which is just

1:29would still work. um which is just

1:29would still work. um which is just unheard of in the whole development

1:31unheard of in the whole development

1:31unheard of in the whole development environment not without you know

1:33environment not without you know

1:33environment not without you know creating tons upon tons of

1:34creating tons upon tons of

1:34creating tons upon tons of infrastructure. Anyway, when this came

1:36infrastructure. Anyway, when this came

1:36infrastructure. Anyway, when this came out, they put out a press release. And

1:38out, they put out a press release. And

1:38out, they put out a press release. And the coolest thing was was the fact that

1:40the coolest thing was was the fact that

1:40the coolest thing was was the fact that we were able to use cursor with an MCP

1:43we were able to use cursor with an MCP

1:43we were able to use cursor with an MCP to take that press release, take it as a

1:46to take that press release, take it as a

1:46to take that press release, take it as a brief, you know, set of notes and

1:48brief, you know, set of notes and

1:48brief, you know, set of notes and refactor one of our pages that existed

1:50refactor one of our pages that existed

1:50refactor one of our pages that existed inside of Sanity to create a page that

1:52inside of Sanity to create a page that

1:52inside of Sanity to create a page that now exists on our own website called

1:54now exists on our own website called

1:54now exists on our own website called SLservices. I think it's workflow

1:56SLservices. I think it's workflow

1:56SLservices. I think it's workflow slervices/workflows.

1:58slervices/workflows.

1:58slervices/workflows. Um, the whole of that page actually

2:00Um, the whole of that page actually

2:00Um, the whole of that page actually isn't written by us. Um, it was a first

2:03isn't written by us. Um, it was a first

2:03isn't written by us. Um, it was a first draft that actually worked through an

2:05draft that actually worked through an

2:05draft that actually worked through an AI. So, um, I'm obviously going to say

2:07AI. So, um, I'm obviously going to say

2:07AI. So, um, I'm obviously going to say this and probably end up getting

2:08this and probably end up getting

2:08this and probably end up getting deranked by Google, but it was something

2:10deranked by Google, but it was something

2:10deranked by Google, but it was something that you could do from the get-go. And

2:12that you could do from the get-go. And

2:12that you could do from the get-go. And obviously, we've done some tweaks to it.

2:14obviously, we've done some tweaks to it.

2:14obviously, we've done some tweaks to it. Don't don't dank me, Google. Um, and it

2:17Don't don't dank me, Google. Um, and it

2:17Don't don't dank me, Google. Um, and it now is like our own words, but the fact

2:19now is like our own words, but the fact

2:19now is like our own words, but the fact that we were able to smash a first draft

2:21that we were able to smash a first draft

2:21that we were able to smash a first draft in roughly two, three minutes using

2:23in roughly two, three minutes using

2:23in roughly two, three minutes using Sanity's MCP is incredible. Now,

2:26Sanity's MCP is incredible. Now,

2:26Sanity's MCP is incredible. Now, Sanity's MCP, if you didn't know about

2:28Sanity's MCP, if you didn't know about

2:28Sanity's MCP, if you didn't know about this, has just been released, a brand

2:30this, has just been released, a brand

2:30this, has just been released, a brand new update to it. Um, there's a ton of

2:32new update to it. Um, there's a ton of

2:32new update to it. Um, there's a ton of different interesting stuff in there,

2:34different interesting stuff in there,

2:34different interesting stuff in there, but you should be getting all of this

2:35but you should be getting all of this

2:35but you should be getting all of this functionality inside of your headless

2:37functionality inside of your headless

2:37functionality inside of your headless content content management system. Um,

2:40content content management system. Um,

2:40content content management system. Um, because you're going to find these small

2:41because you're going to find these small

2:41because you're going to find these small teams of these three marketers

2:44teams of these three marketers

2:44teams of these three marketers absolutely surpass what teams of, you

2:46absolutely surpass what teams of, you

2:46absolutely surpass what teams of, you know, 10, 20, 30 marketers can do. Um,

2:49know, 10, 20, 30 marketers can do. Um,

2:49know, 10, 20, 30 marketers can do. Um, and our next one is a good ass preview.

2:52and our next one is a good ass preview.

2:52and our next one is a good ass preview. So, this is something that everybody

2:53So, this is something that everybody

2:54So, this is something that everybody gets wrong when they build their

2:55gets wrong when they build their

2:55gets wrong when they build their websites. Um, if you don't have a

2:57websites. Um, if you don't have a

2:57websites. Um, if you don't have a preview and you don't have a working

2:58preview and you don't have a working

2:58preview and you don't have a working preview that's almost instantaneous, uh,

3:01preview that's almost instantaneous, uh,

3:01preview that's almost instantaneous, uh, you're doing something very, very wrong

3:02you're doing something very, very wrong

3:02you're doing something very, very wrong because I guarantee you a marketer is

3:05because I guarantee you a marketer is

3:05because I guarantee you a marketer is going to want to see what's been changed

3:06going to want to see what's been changed

3:06going to want to see what's been changed on the website. So, more relevant than

3:09on the website. So, more relevant than

3:09on the website. So, more relevant than ever is that there is this this idea,

3:12ever is that there is this this idea,

3:12ever is that there is this this idea, this concept of a preview that just

3:15this concept of a preview that just

3:15this concept of a preview that just works with one without locking other

3:17works with one without locking other

3:17works with one without locking other people out. So something that happens on

3:18people out. So something that happens on

3:18people out. So something that happens on some content management systems is you

3:20some content management systems is you

3:20some content management systems is you know person A and person B want to make

3:22know person A and person B want to make

3:22know person A and person B want to make a change to a website. You have to wait

3:24a change to a website. You have to wait

3:24a change to a website. You have to wait for person A to hit publish or hit save

3:27for person A to hit publish or hit save

3:27for person A to hit publish or hit save draft before person B can start making

3:29draft before person B can start making

3:29draft before person B can start making changes to the same document. You do not

3:32changes to the same document. You do not

3:32changes to the same document. You do not want that. You want a multiplayer

3:34want that. You want a multiplayer

3:34want that. You want a multiplayer environment. You know like Google Docs

3:35environment. You know like Google Docs

3:35environment. You know like Google Docs where multiple people can be working on

3:37where multiple people can be working on

3:37where multiple people can be working on the same doc at once. Um it's been out

3:39the same doc at once. Um it's been out

3:39the same doc at once. Um it's been out on Google Docs for god knows how long.

3:41on Google Docs for god knows how long.

3:41on Google Docs for god knows how long. What like 10 years I think or something

3:42What like 10 years I think or something

3:42What like 10 years I think or something stupid. Um we should absolutely have

3:44stupid. Um we should absolutely have

3:44stupid. Um we should absolutely have that in our headless content management

3:46that in our headless content management

3:46that in our headless content management systems. Um, and again, this comes back

3:48systems. Um, and again, this comes back

3:48systems. Um, and again, this comes back to the goodass preview one. We want to

3:50to the goodass preview one. We want to

3:50to the goodass preview one. We want to see our changes live as fast as

3:52see our changes live as fast as

3:52see our changes live as fast as possible. Now, as far as I'm aware, I

3:54possible. Now, as far as I'm aware, I

3:54possible. Now, as far as I'm aware, I think Sanity has a proprietary system. I

3:57think Sanity has a proprietary system. I

3:57think Sanity has a proprietary system. I forgot the name of it. Is it It's got a

3:59forgot the name of it. Is it It's got a

3:59forgot the name of it. Is it It's got a weird name, but there they have some

4:01weird name, but there they have some

4:01weird name, but there they have some proprietary system that makes your

4:02proprietary system that makes your

4:02proprietary system that makes your changes almost instantaneous. Um, I

4:04changes almost instantaneous. Um, I

4:04changes almost instantaneous. Um, I think it's called the

4:07think it's called the

4:07think it's called the Insanity Live Content API, but I forgot

4:10Insanity Live Content API, but I forgot

4:10Insanity Live Content API, but I forgot the name they specifically use for it.

4:12the name they specifically use for it.

4:12the name they specifically use for it. It works with blank spaces, but it's

4:13It works with blank spaces, but it's

4:14It works with blank spaces, but it's really, really powerful, really fast.

4:15really, really powerful, really fast.

4:15really, really powerful, really fast. Um, what's so impressive about it is you

4:17Um, what's so impressive about it is you

4:17Um, what's so impressive about it is you hit publish and even on a statically

4:19hit publish and even on a statically

4:19hit publish and even on a statically generated website, you're going to see

4:21generated website, you're going to see

4:21generated website, you're going to see those changes instantaneously and

4:24those changes instantaneously and

4:24those changes instantaneously and everybody that's on that page will also

4:25everybody that's on that page will also

4:26everybody that's on that page will also see those changes. Um, and it's

4:27see those changes. Um, and it's

4:27see those changes. Um, and it's instantaneous. So, having all these

4:30instantaneous. So, having all these

4:30instantaneous. So, having all these things kind of work together, these top

4:32things kind of work together, these top

4:32things kind of work together, these top three are probably the most important I

4:35three are probably the most important I

4:35three are probably the most important I would say. Um, but having them all work

4:36would say. Um, but having them all work

4:36would say. Um, but having them all work together is a massive boon for the

4:38together is a massive boon for the

4:38together is a massive boon for the actual marketing team because there's

4:40actual marketing team because there's

4:40actual marketing team because there's less, you know, less tiny little paper

4:43less, you know, less tiny little paper

4:43less, you know, less tiny little paper cuts. you know, the whole idea of death

4:45cuts. you know, the whole idea of death

4:45cuts. you know, the whole idea of death by a thousand cuts, that especially

4:47by a thousand cuts, that especially

4:47by a thousand cuts, that especially applies to content management systems.

4:49applies to content management systems.

4:49applies to content management systems. Um, and the more we can make all of

4:51Um, and the more we can make all of

4:51Um, and the more we can make all of these things easy and actually be able

4:53these things easy and actually be able

4:53these things easy and actually be able to write this content faster, the better

4:55to write this content faster, the better

4:55to write this content faster, the better it gets. And now with all these top

4:58it gets. And now with all these top

4:58it gets. And now with all these top ones, we're going to move into kind of

5:00ones, we're going to move into kind of

5:00ones, we're going to move into kind of like the enterprise uh area, which is

5:02like the enterprise uh area, which is

5:02like the enterprise uh area, which is the idea of a DAM. Uh, and a DAM is a

5:05the idea of a DAM. Uh, and a DAM is a

5:05the idea of a DAM. Uh, and a DAM is a digital asset management tool. I think

5:07digital asset management tool. I think

5:07digital asset management tool. I think they call it digital asset management

5:08they call it digital asset management

5:08they call it digital asset management platform. um the more we talk about kind

5:11platform. um the more we talk about kind

5:12platform. um the more we talk about kind of a media browser and this is something

5:13of a media browser and this is something

5:13of a media browser and this is something that I will say Contentful is very very

5:15that I will say Contentful is very very

5:15that I will say Contentful is very very good at um is having this kind of like

5:19good at um is having this kind of like

5:19good at um is having this kind of like multifaceted

5:20multifaceted

5:20multifaceted media browser where you can bring

5:22media browser where you can bring

5:22media browser where you can bring everything together into one singular uh

5:25everything together into one singular uh

5:25everything together into one singular uh storage space. Um, Sanity is also pretty

5:28storage space. Um, Sanity is also pretty

5:28storage space. Um, Sanity is also pretty good at this, but the videos leave a

5:31good at this, but the videos leave a

5:31good at this, but the videos leave a little bit to be desired. Um, because

5:34little bit to be desired. Um, because

5:34little bit to be desired. Um, because you need to have something like MX and

5:36you need to have something like MX and

5:36you need to have something like MX and depending on which company you're

5:37depending on which company you're

5:37depending on which company you're working with, uh, it's another

5:39working with, uh, it's another

5:39working with, uh, it's another onboarding of another vendor and it can

5:41onboarding of another vendor and it can

5:41onboarding of another vendor and it can be a real pain in the ass to do that. Um

5:44be a real pain in the ass to do that. Um

5:44be a real pain in the ass to do that. Um but yes, the the whole idea of a digital

5:46but yes, the the whole idea of a digital

5:46but yes, the the whole idea of a digital asset management tool is super important

5:49asset management tool is super important

5:49asset management tool is super important and something that I think is going to

5:50and something that I think is going to

5:50and something that I think is going to have more and more demand as these uh

5:53have more and more demand as these uh

5:53have more and more demand as these uh headless content management systems are

5:55headless content management systems are

5:55headless content management systems are becoming mature. Um and then scheduling

5:59becoming mature. Um and then scheduling

5:59becoming mature. Um and then scheduling that doesn't suck is another one that I

6:01that doesn't suck is another one that I

6:01that doesn't suck is another one that I personally really don't like. So I have

6:04personally really don't like. So I have

6:04personally really don't like. So I have had no end of problems with scheduling

6:05had no end of problems with scheduling

6:05had no end of problems with scheduling in my time. Um especially with

6:07in my time. Um especially with

6:07in my time. Um especially with WordPress, especially with issues with

6:09WordPress, especially with issues with

6:09WordPress, especially with issues with PHP, all kinds of stuff back in the day.

6:12PHP, all kinds of stuff back in the day.

6:12PHP, all kinds of stuff back in the day. Um but having a scheduling tool where

6:13Um but having a scheduling tool where

6:14Um but having a scheduling tool where you know and you feel confident you can

6:15you know and you feel confident you can

6:15you know and you feel confident you can hit schedule um and it just works in a

6:18hit schedule um and it just works in a

6:18hit schedule um and it just works in a day's time or two days time is huge. Now

6:21day's time or two days time is huge. Now

6:21day's time or two days time is huge. Now the other part of this is not just the

6:23the other part of this is not just the

6:23the other part of this is not just the scheduling but the concept of scheduling

6:25scheduling but the concept of scheduling

6:25scheduling but the concept of scheduling multiple things into a release. Now

6:28multiple things into a release. Now

6:28multiple things into a release. Now Sanity has something called releases.

6:30Sanity has something called releases.

6:30Sanity has something called releases. It's fantastic. Um it's a way of being

6:32It's fantastic. Um it's a way of being

6:32It's fantastic. Um it's a way of being able to set up a whole bunch. So, for

6:34able to set up a whole bunch. So, for

6:34able to set up a whole bunch. So, for example, if you know you're going to

6:36example, if you know you're going to

6:36example, if you know you're going to release five different services uh next

6:39release five different services uh next

6:39release five different services uh next Wednesday, um then you can actually use

6:41Wednesday, um then you can actually use

6:41Wednesday, um then you can actually use this releases to create next Wednesday's

6:44this releases to create next Wednesday's

6:44this releases to create next Wednesday's release of new services and put all of

6:46release of new services and put all of

6:46release of new services and put all of these changes into a single release and

6:48these changes into a single release and

6:48these changes into a single release and immediately publish it all at the same

6:50immediately publish it all at the same

6:50immediately publish it all at the same time. It's really cool, really good

6:52time. It's really cool, really good

6:52time. It's really cool, really good functionality, and it gives you that

6:53functionality, and it gives you that

6:53functionality, and it gives you that ability to see the changes before they

6:56ability to see the changes before they

6:56ability to see the changes before they happen again. So, that that kind of

6:57happen again. So, that that kind of

6:57happen again. So, that that kind of pulls back into the goodass preview. you

7:00pulls back into the goodass preview. you

7:00pulls back into the goodass preview. you need a great preview to kind of action

7:03need a great preview to kind of action

7:03need a great preview to kind of action the rest of these items on the list.

7:06the rest of these items on the list.

7:06the rest of these items on the list. Uh publishing, unpublishing, and roll

7:08Uh publishing, unpublishing, and roll

7:08Uh publishing, unpublishing, and roll back. So, if we're talking about

7:11back. So, if we're talking about

7:11back. So, if we're talking about scheduling, we have to talk about these

7:12scheduling, we have to talk about these

7:12scheduling, we have to talk about these things. And not every system has a great

7:15things. And not every system has a great

7:15things. And not every system has a great roll back. Um trust us, we've

7:18roll back. Um trust us, we've

7:18roll back. Um trust us, we've experienced it firsthand. Um and the

7:20experienced it firsthand. Um and the

7:20experienced it firsthand. Um and the main thing that you want here is the

7:22main thing that you want here is the

7:22main thing that you want here is the ability to to go step back through the

7:25ability to to go step back through the

7:25ability to to go step back through the history of changes. um it doesn't seem

7:27history of changes. um it doesn't seem

7:27history of changes. um it doesn't seem like an important thing until somebody

7:28like an important thing until somebody

7:28like an important thing until somebody accidentally um changed a good chunk or

7:31accidentally um changed a good chunk or

7:31accidentally um changed a good chunk or accidentally overrided, you know, 200 um

7:35accidentally overrided, you know, 200 um

7:35accidentally overrided, you know, 200 um lines of of text. Uh and that's the

7:38lines of of text. Uh and that's the

7:38lines of of text. Uh and that's the point at where you need that roll back.

7:40point at where you need that roll back.

7:40point at where you need that roll back. And Sanity has a great one. Uh a lot of

7:42And Sanity has a great one. Uh a lot of

7:42And Sanity has a great one. Uh a lot of these different headless content

7:43these different headless content

7:43these different headless content management systems have a pretty good

7:45management systems have a pretty good

7:45management systems have a pretty good one, but it's something that you want to

7:48one, but it's something that you want to

7:48one, but it's something that you want to test before you get to that critical

7:50test before you get to that critical

7:50test before you get to that critical point. And then finally, the last one,

7:53point. And then finally, the last one,

7:53point. And then finally, the last one, instant search. So this is is not just

7:55instant search. So this is is not just

7:55instant search. So this is is not just the instance search. It's not just about

7:57the instance search. It's not just about

7:57the instance search. It's not just about the speed of the search, but it's about

7:58the speed of the search, but it's about

7:58the speed of the search, but it's about finding that data. Um, so this kind of

8:02finding that data. Um, so this kind of

8:02finding that data. Um, so this kind of plays again, I know I sound like I'm

8:03plays again, I know I sound like I'm

8:03plays again, I know I sound like I'm just pitching for sanity at this point.

8:05just pitching for sanity at this point.

8:05just pitching for sanity at this point. Um, but again, Sanity is a very, very

8:08Um, but again, Sanity is a very, very

8:08Um, but again, Sanity is a very, very good tool for having structured content.

8:10good tool for having structured content.

8:10good tool for having structured content. And all of this kind of AI indexing and

8:13And all of this kind of AI indexing and

8:13And all of this kind of AI indexing and all these, you know, answer engine

8:15all these, you know, answer engine

8:15all these, you know, answer engine optimization that people are looking for

8:17optimization that people are looking for

8:17optimization that people are looking for all comes from indexing things in a

8:20all comes from indexing things in a

8:20all comes from indexing things in a great way, having great data available

8:22great way, having great data available

8:22great way, having great data available to these tools. The same principle

8:24to these tools. The same principle

8:24to these tools. The same principle applies with search. Um, if you want to

8:26applies with search. Um, if you want to

8:26applies with search. Um, if you want to test this out and again with sanity, um,

8:29test this out and again with sanity, um,

8:29test this out and again with sanity, um, there is Sanity's embeddings index which

8:31there is Sanity's embeddings index which

8:31there is Sanity's embeddings index which is like the AI search tool. Um, and we

8:33is like the AI search tool. Um, and we

8:33is like the AI search tool. Um, and we actually did a long time ago, we did a

8:35actually did a long time ago, we did a

8:35actually did a long time ago, we did a blog on, uh, I think building the first,

8:37blog on, uh, I think building the first,

8:37blog on, uh, I think building the first, as far as I'm aware, embeddings index

8:40as far as I'm aware, embeddings index

8:40as far as I'm aware, embeddings index search, uh, engine with sanity. So, feel

8:43search, uh, engine with sanity. So, feel

8:43search, uh, engine with sanity. So, feel free to have a look at that up. Um, but

8:45free to have a look at that up. Um, but

8:45free to have a look at that up. Um, but all of these different things you want

8:46all of these different things you want

8:46all of these different things you want to make sure that you're looking for in

8:48to make sure that you're looking for in

8:48to make sure that you're looking for in your headless content management system

8:49your headless content management system

8:49your headless content management system in 2026. Um, and more importantly, when

8:53in 2026. Um, and more importantly, when

8:53in 2026. Um, and more importantly, when you are looking for these, make sure

8:55you are looking for these, make sure

8:55you are looking for these, make sure you're not getting absolutely rinsed for

8:56you're not getting absolutely rinsed for

8:56you're not getting absolutely rinsed for a price because all of these things are

8:59a price because all of these things are

8:59a price because all of these things are kind of like industry standard in every

9:02kind of like industry standard in every

9:02kind of like industry standard in every other aspect except headless content

9:04other aspect except headless content

9:04other aspect except headless content management systems. Uh, in our opinion,

9:06management systems. Uh, in our opinion,

9:06management systems. Uh, in our opinion, there are very very few headless content

9:08there are very very few headless content

9:08there are very very few headless content management systems that feel like a

9:10management systems that feel like a

9:10management systems that feel like a truly mature product. Um, and it's

9:12truly mature product. Um, and it's

9:12truly mature product. Um, and it's because of that kind of that spanning of

9:15because of that kind of that spanning of

9:15because of that kind of that spanning of so many different facets of a website

9:17so many different facets of a website

9:17so many different facets of a website and trying to spin in all different

9:19and trying to spin in all different

9:19and trying to spin in all different tooling. Uh, you know, like

9:20tooling. Uh, you know, like

9:20tooling. Uh, you know, like personalization and digital experience

9:22personalization and digital experience

9:22personalization and digital experience platforms in general, which I am going

9:24platforms in general, which I am going

9:24platforms in general, which I am going to talk about more later. Um, but you

9:28to talk about more later. Um, but you

9:28to talk about more later. Um, but you know, they're trying to bite off more

9:29know, they're trying to bite off more

9:29know, they're trying to bite off more than they can chew. And it's very

9:31than they can chew. And it's very

9:32than they can chew. And it's very important that you have something that

9:33important that you have something that

9:33important that you have something that is very specifically purpose-built for

9:35is very specifically purpose-built for

9:35is very specifically purpose-built for you. And again, this wouldn't be a video

9:38you. And again, this wouldn't be a video

9:38you. And again, this wouldn't be a video without a tacky little sales pitch at

9:40without a tacky little sales pitch at

9:40without a tacky little sales pitch at the end. If you are looking at getting a

9:42the end. If you are looking at getting a

9:42the end. If you are looking at getting a headless content management system uh

9:43headless content management system uh

9:44headless content management system uh implemented, make sure to get in touch

9:45implemented, make sure to get in touch

9:45implemented, make sure to get in touch with us. We aren't just going to bat for

9:47with us. We aren't just going to bat for

9:47with us. We aren't just going to bat for sanity. We have a whole bunch of

9:48sanity. We have a whole bunch of

9:48sanity. We have a whole bunch of different tools, but we do like sanity a

9:51different tools, but we do like sanity a

9:51different tools, but we do like sanity a hell of a lot. So, feel free to get in

9:53hell of a lot. So, feel free to get in

9:53hell of a lot. So, feel free to get in touch and we'll catch you later. Take

9:56touch and we'll catch you later. Take

9:56touch and we'll catch you later. Take care. Bye-bye.