{"id":"youtube:bytVuBvwjTk","source":"youtube","sourceId":"bytVuBvwjTk","account":"robotostudio","type":"video","title":"Turbo Start BigCommerce: a Sanity + BigCommerce starter","body":"A first look at our Turbo Start BigCommerce starter. It pairs Sanity with BigCommerce as a one-way sync engine and ships JavaScript-free navigation for SEO and AEO.","bodyFormat":"text","sourceUrl":"https://www.youtube.com/watch?v=bytVuBvwjTk","canonicalUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter","sourceUrls":["https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"],"authorIds":[],"publishedAt":"2026-09-22T00:00:00.000Z","checkedAt":"2026-10-26T04:00:25.839Z","language":"en","visibility":"public","topics":["sanity","editorial-experience","ai"],"gaps":[],"segments":[{"id":"segment-1","startMs":4110,"endMs":4120,"text":"Hey folks, how's it going? Hope you're"},{"id":"segment-2","startMs":4120,"endMs":6150,"text":"Hey folks, how's it going? Hope you're\nhaving a great day. So, I want to talk"},{"id":"segment-3","startMs":6150,"endMs":6160,"text":"having a great day. So, I want to talk"},{"id":"segment-4","startMs":6160,"endMs":9470,"text":"having a great day. So, I want to talk\nto you about our brand new Turbo Start"},{"id":"segment-5","startMs":9470,"endMs":9480,"text":"to you about our brand new Turbo Start"},{"id":"segment-6","startMs":9480,"endMs":11910,"text":"to you about our brand new Turbo Start\nBigCommerce Starter. Um I want to tell"},{"id":"segment-7","startMs":11910,"endMs":11920,"text":"BigCommerce Starter. Um I want to tell"},{"id":"segment-8","startMs":11920,"endMs":12910,"text":"BigCommerce Starter. Um I want to tell\nyou a little bit about why we're"},{"id":"segment-9","startMs":12910,"endMs":12920,"text":"you a little bit about why we're"},{"id":"segment-10","startMs":12920,"endMs":14550,"text":"you a little bit about why we're\nbuilding with BigCommerce and when we"},{"id":"segment-11","startMs":14550,"endMs":14560,"text":"building with BigCommerce and when we"},{"id":"segment-12","startMs":14560,"endMs":16390,"text":"building with BigCommerce and when we\ngenerally build with BigCommerce. And I"},{"id":"segment-13","startMs":16390,"endMs":16400,"text":"generally build with BigCommerce. And I"},{"id":"segment-14","startMs":16400,"endMs":18150,"text":"generally build with BigCommerce. And I\nwant to tell you some of the features of"},{"id":"segment-15","startMs":18150,"endMs":18160,"text":"want to tell you some of the features of"},{"id":"segment-16","startMs":18160,"endMs":20190,"text":"want to tell you some of the features of\nour Turbo Start BigCommerce Starter. I"},{"id":"segment-17","startMs":20190,"endMs":20200,"text":"our Turbo Start BigCommerce Starter. I"},{"id":"segment-18","startMs":20200,"endMs":22070,"text":"our Turbo Start BigCommerce Starter. I\nknow it's a bit of a surprise for people"},{"id":"segment-19","startMs":22070,"endMs":22080,"text":"know it's a bit of a surprise for people"},{"id":"segment-20","startMs":22080,"endMs":25030,"text":"know it's a bit of a surprise for people\nfor us to call it Turbo Start. Mm. But,"},{"id":"segment-21","startMs":25030,"endMs":25040,"text":"for us to call it Turbo Start. Mm. But,"},{"id":"segment-22","startMs":25040,"endMs":27030,"text":"for us to call it Turbo Start. Mm. But,\nI want to go through this very quickly."},{"id":"segment-23","startMs":27030,"endMs":27040,"text":"I want to go through this very quickly."},{"id":"segment-24","startMs":27040,"endMs":29150,"text":"I want to go through this very quickly.\nUm so, first of all, BigCommerce, why"},{"id":"segment-25","startMs":29150,"endMs":29160,"text":"Um so, first of all, BigCommerce, why"},{"id":"segment-26","startMs":29160,"endMs":30670,"text":"Um so, first of all, BigCommerce, why\nwould I build with BigCommerce over"},{"id":"segment-27","startMs":30670,"endMs":30680,"text":"would I build with BigCommerce over"},{"id":"segment-28","startMs":30680,"endMs":33670,"text":"would I build with BigCommerce over\nsomething instead of like Shopify? Well,"},{"id":"segment-29","startMs":33670,"endMs":33680,"text":"something instead of like Shopify? Well,"},{"id":"segment-30","startMs":33680,"endMs":37310,"text":"something instead of like Shopify? Well,\ngenerally Shopify is B2C and BigCommerce"},{"id":"segment-31","startMs":37310,"endMs":37320,"text":"generally Shopify is B2C and BigCommerce"},{"id":"segment-32","startMs":37320,"endMs":40150,"text":"generally Shopify is B2C and BigCommerce\nis B2B. Now, if you are not particularly"},{"id":"segment-33","startMs":40150,"endMs":40160,"text":"is B2B. Now, if you are not particularly"},{"id":"segment-34","startMs":40160,"endMs":42990,"text":"is B2B. Now, if you are not particularly\nwell versed on your TLAs, what's a TLA?"},{"id":"segment-35","startMs":42990,"endMs":43000,"text":"well versed on your TLAs, what's a TLA?"},{"id":"segment-36","startMs":43000,"endMs":45390,"text":"well versed on your TLAs, what's a TLA?\nWell, it's a three-letter acronym. Um a"},{"id":"segment-37","startMs":45390,"endMs":45400,"text":"Well, it's a three-letter acronym. Um a"},{"id":"segment-38","startMs":45400,"endMs":48510,"text":"Well, it's a three-letter acronym. Um a\nB2C is business to consumer."},{"id":"segment-39","startMs":48510,"endMs":48520,"text":"B2C is business to consumer."},{"id":"segment-40","startMs":48520,"endMs":51950,"text":"B2C is business to consumer.\nB2B is business to business. Um why is"},{"id":"segment-41","startMs":51950,"endMs":51960,"text":"B2B is business to business. Um why is"},{"id":"segment-42","startMs":51960,"endMs":53870,"text":"B2B is business to business. Um why is\nthis kind of important and why do the"},{"id":"segment-43","startMs":53870,"endMs":53880,"text":"this kind of important and why do the"},{"id":"segment-44","startMs":53880,"endMs":56150,"text":"this kind of important and why do the\nthe the central infrastructure change"},{"id":"segment-45","startMs":56150,"endMs":56160,"text":"the the central infrastructure change"},{"id":"segment-46","startMs":56160,"endMs":58350,"text":"the the central infrastructure change\ndepending on which one you're going for?"},{"id":"segment-47","startMs":58350,"endMs":58360,"text":"depending on which one you're going for?"},{"id":"segment-48","startMs":58360,"endMs":60870,"text":"depending on which one you're going for?\nWell, with Shopify, as a general rule of"},{"id":"segment-49","startMs":60870,"endMs":60880,"text":"Well, with Shopify, as a general rule of"},{"id":"segment-50","startMs":60880,"endMs":63790,"text":"Well, with Shopify, as a general rule of\nthumb, you have a store. The store has a"},{"id":"segment-51","startMs":63790,"endMs":63800,"text":"thumb, you have a store. The store has a"},{"id":"segment-52","startMs":63800,"endMs":65630,"text":"thumb, you have a store. The store has a\nbunch of products, probably hundreds if"},{"id":"segment-53","startMs":65630,"endMs":65640,"text":"bunch of products, probably hundreds if"},{"id":"segment-54","startMs":65640,"endMs":68150,"text":"bunch of products, probably hundreds if\nnot thousands. Um and that store maybe"},{"id":"segment-55","startMs":68150,"endMs":68160,"text":"not thousands. Um and that store maybe"},{"id":"segment-56","startMs":68160,"endMs":69990,"text":"not thousands. Um and that store maybe\nhas something like a coupon, but it's"},{"id":"segment-57","startMs":69990,"endMs":70000,"text":"has something like a coupon, but it's"},{"id":"segment-58","startMs":70000,"endMs":73230,"text":"has something like a coupon, but it's\nall kind of nice, slimline. And the idea"},{"id":"segment-59","startMs":73230,"endMs":73240,"text":"all kind of nice, slimline. And the idea"},{"id":"segment-60","startMs":73240,"endMs":74790,"text":"all kind of nice, slimline. And the idea\nis you can just fire these things out"},{"id":"segment-61","startMs":74790,"endMs":74800,"text":"is you can just fire these things out"},{"id":"segment-62","startMs":74800,"endMs":76990,"text":"is you can just fire these things out\nand you can start selling products. Um"},{"id":"segment-63","startMs":76990,"endMs":77000,"text":"and you can start selling products. Um"},{"id":"segment-64","startMs":77000,"endMs":78870,"text":"and you can start selling products. Um\nhowever, where B2B is slightly"},{"id":"segment-65","startMs":78870,"endMs":78880,"text":"however, where B2B is slightly"},{"id":"segment-66","startMs":78880,"endMs":80910,"text":"however, where B2B is slightly\ndifferent, there's a lot more of a focus"},{"id":"segment-67","startMs":80910,"endMs":80920,"text":"different, there's a lot more of a focus"},{"id":"segment-68","startMs":80920,"endMs":83630,"text":"different, there's a lot more of a focus\naround accounts and different prices"},{"id":"segment-69","startMs":83630,"endMs":83640,"text":"around accounts and different prices"},{"id":"segment-70","startMs":83640,"endMs":85990,"text":"around accounts and different prices\ndepending on who you are. And a lot more"},{"id":"segment-71","startMs":85990,"endMs":86000,"text":"depending on who you are. And a lot more"},{"id":"segment-72","startMs":86000,"endMs":87590,"text":"depending on who you are. And a lot more\nof that custom functionality that you"},{"id":"segment-73","startMs":87590,"endMs":87600,"text":"of that custom functionality that you"},{"id":"segment-74","startMs":87600,"endMs":89750,"text":"of that custom functionality that you\nwould expect as you build, you know, a"},{"id":"segment-75","startMs":89750,"endMs":89760,"text":"would expect as you build, you know, a"},{"id":"segment-76","startMs":89760,"endMs":92790,"text":"would expect as you build, you know, a\nrelation with another business. So, B2B"},{"id":"segment-77","startMs":92790,"endMs":92800,"text":"relation with another business. So, B2B"},{"id":"segment-78","startMs":92800,"endMs":95110,"text":"relation with another business. So, B2B\nis a totally different kettle of fish."},{"id":"segment-79","startMs":95110,"endMs":95120,"text":"is a totally different kettle of fish."},{"id":"segment-80","startMs":95120,"endMs":97430,"text":"is a totally different kettle of fish.\nUm so, starting with Turbo Start"},{"id":"segment-81","startMs":97430,"endMs":97440,"text":"Um so, starting with Turbo Start"},{"id":"segment-82","startMs":97440,"endMs":99110,"text":"Um so, starting with Turbo Start\nBigCommerce, I want to show you a few of"},{"id":"segment-83","startMs":99110,"endMs":99120,"text":"BigCommerce, I want to show you a few of"},{"id":"segment-84","startMs":99120,"endMs":100470,"text":"BigCommerce, I want to show you a few of\nthe different things that are inside of"},{"id":"segment-85","startMs":100470,"endMs":100480,"text":"the different things that are inside of"},{"id":"segment-86","startMs":100480,"endMs":104150,"text":"the different things that are inside of\nhere and why this differs from the pure"},{"id":"segment-87","startMs":104150,"endMs":104160,"text":"here and why this differs from the pure"},{"id":"segment-88","startMs":104160,"endMs":106390,"text":"here and why this differs from the pure\nBigCommerce offering."},{"id":"segment-89","startMs":106390,"endMs":106400,"text":"BigCommerce offering."},{"id":"segment-90","startMs":106400,"endMs":108070,"text":"BigCommerce offering.\nUh so, first of all, one of the most"},{"id":"segment-91","startMs":108070,"endMs":108080,"text":"Uh so, first of all, one of the most"},{"id":"segment-92","startMs":108080,"endMs":109790,"text":"Uh so, first of all, one of the most\nimportant ones that most people don't"},{"id":"segment-93","startMs":109790,"endMs":109800,"text":"important ones that most people don't"},{"id":"segment-94","startMs":109800,"endMs":111350,"text":"important ones that most people don't\nget on their websites, and I will tell"},{"id":"segment-95","startMs":111350,"endMs":111360,"text":"get on their websites, and I will tell"},{"id":"segment-96","startMs":111360,"endMs":113910,"text":"get on their websites, and I will tell\nyou, go through, try it on all the"},{"id":"segment-97","startMs":113910,"endMs":113920,"text":"you, go through, try it on all the"},{"id":"segment-98","startMs":113920,"endMs":116470,"text":"you, go through, try it on all the\ndifferent websites, um which is"},{"id":"segment-99","startMs":116470,"endMs":116480,"text":"different websites, um which is"},{"id":"segment-100","startMs":116480,"endMs":118230,"text":"different websites, um which is\ndisabling JavaScript. What happens when"},{"id":"segment-101","startMs":118230,"endMs":118240,"text":"disabling JavaScript. What happens when"},{"id":"segment-102","startMs":118240,"endMs":120510,"text":"disabling JavaScript. What happens when\nwe disable JavaScript? Um, there are"},{"id":"segment-103","startMs":120510,"endMs":120520,"text":"we disable JavaScript? Um, there are"},{"id":"segment-104","startMs":120520,"endMs":122350,"text":"we disable JavaScript? Um, there are\nsome caveats to this because I just said"},{"id":"segment-105","startMs":122350,"endMs":122360,"text":"some caveats to this because I just said"},{"id":"segment-106","startMs":122360,"endMs":123870,"text":"some caveats to this because I just said\nabout the fact that you have custom"},{"id":"segment-107","startMs":123870,"endMs":123880,"text":"about the fact that you have custom"},{"id":"segment-108","startMs":123880,"endMs":126910,"text":"about the fact that you have custom\npricing per user, and that's probably"},{"id":"segment-109","startMs":126910,"endMs":126920,"text":"pricing per user, and that's probably"},{"id":"segment-110","startMs":126920,"endMs":130070,"text":"pricing per user, and that's probably\nnot going to work here. Um, but I will"},{"id":"segment-111","startMs":130070,"endMs":130080,"text":"not going to work here. Um, but I will"},{"id":"segment-112","startMs":130080,"endMs":132190,"text":"not going to work here. Um, but I will\nshow you why this is important. So, if I"},{"id":"segment-113","startMs":132190,"endMs":132200,"text":"show you why this is important. So, if I"},{"id":"segment-114","startMs":132200,"endMs":134510,"text":"show you why this is important. So, if I\ndisable JavaScript, um, I'm going to"},{"id":"segment-115","startMs":134510,"endMs":134520,"text":"disable JavaScript, um, I'm going to"},{"id":"segment-116","startMs":134520,"endMs":136030,"text":"disable JavaScript, um, I'm going to\nrefresh the page, and you're going to"},{"id":"segment-117","startMs":136030,"endMs":136040,"text":"refresh the page, and you're going to"},{"id":"segment-118","startMs":136040,"endMs":137590,"text":"refresh the page, and you're going to\nnotice that absolutely nothing has"},{"id":"segment-119","startMs":137590,"endMs":137600,"text":"notice that absolutely nothing has"},{"id":"segment-120","startMs":137600,"endMs":139790,"text":"notice that absolutely nothing has\nchanged. Um, that's actually a really"},{"id":"segment-121","startMs":139790,"endMs":139800,"text":"changed. Um, that's actually a really"},{"id":"segment-122","startMs":139800,"endMs":141310,"text":"changed. Um, that's actually a really\ngood thing because you realistically"},{"id":"segment-123","startMs":141310,"endMs":141320,"text":"good thing because you realistically"},{"id":"segment-124","startMs":141320,"endMs":142910,"text":"good thing because you realistically\nwant to be able to see the page, and you"},{"id":"segment-125","startMs":142910,"endMs":142920,"text":"want to be able to see the page, and you"},{"id":"segment-126","startMs":142920,"endMs":143990,"text":"want to be able to see the page, and you\nwant to be able to see all the different"},{"id":"segment-127","startMs":143990,"endMs":144000,"text":"want to be able to see all the different"},{"id":"segment-128","startMs":144000,"endMs":146270,"text":"want to be able to see all the different\nversions of it. Now, this is set up"},{"id":"segment-129","startMs":146270,"endMs":146280,"text":"versions of it. Now, this is set up"},{"id":"segment-130","startMs":146280,"endMs":148270,"text":"versions of it. Now, this is set up\nright now as more of a B2C because of"},{"id":"segment-131","startMs":148270,"endMs":148280,"text":"right now as more of a B2C because of"},{"id":"segment-132","startMs":148280,"endMs":149670,"text":"right now as more of a B2C because of\nthe products that are in here. Nobody's"},{"id":"segment-133","startMs":149670,"endMs":149680,"text":"the products that are in here. Nobody's"},{"id":"segment-134","startMs":149680,"endMs":151550,"text":"the products that are in here. Nobody's\ngoing to go from business to business to"},{"id":"segment-135","startMs":151550,"endMs":151560,"text":"going to go from business to business to"},{"id":"segment-136","startMs":151560,"endMs":154470,"text":"going to go from business to business to\nbuy a denim coach jacket. Um, but the"},{"id":"segment-137","startMs":154470,"endMs":154480,"text":"buy a denim coach jacket. Um, but the"},{"id":"segment-138","startMs":154480,"endMs":155790,"text":"buy a denim coach jacket. Um, but the\npoint of this demo is that we've put a"},{"id":"segment-139","startMs":155790,"endMs":155800,"text":"point of this demo is that we've put a"},{"id":"segment-140","startMs":155800,"endMs":157790,"text":"point of this demo is that we've put a\nbunch of fake dummy content in here. We"},{"id":"segment-141","startMs":157790,"endMs":157800,"text":"bunch of fake dummy content in here. We"},{"id":"segment-142","startMs":157800,"endMs":159630,"text":"bunch of fake dummy content in here. We\nmight swap this out in the future, but"},{"id":"segment-143","startMs":159630,"endMs":159640,"text":"might swap this out in the future, but"},{"id":"segment-144","startMs":159640,"endMs":161070,"text":"might swap this out in the future, but\nfor now it was the easiest way of doing"},{"id":"segment-145","startMs":161070,"endMs":161080,"text":"for now it was the easiest way of doing"},{"id":"segment-146","startMs":161080,"endMs":161949,"text":"for now it was the easiest way of doing\nit."},{"id":"segment-147","startMs":161949,"endMs":161959,"text":"it."},{"id":"segment-148","startMs":161959,"endMs":164510,"text":"it.\nHowever, um, as you can see, you can"},{"id":"segment-149","startMs":164510,"endMs":164520,"text":"However, um, as you can see, you can"},{"id":"segment-150","startMs":164520,"endMs":166270,"text":"However, um, as you can see, you can\nactually navigate the store right now."},{"id":"segment-151","startMs":166270,"endMs":166280,"text":"actually navigate the store right now."},{"id":"segment-152","startMs":166280,"endMs":168590,"text":"actually navigate the store right now.\nJavaScript is still off, and I can still"},{"id":"segment-153","startMs":168590,"endMs":168600,"text":"JavaScript is still off, and I can still"},{"id":"segment-154","startMs":168600,"endMs":170750,"text":"JavaScript is still off, and I can still\nsee all of these pages, which is really"},{"id":"segment-155","startMs":170750,"endMs":170760,"text":"see all of these pages, which is really"},{"id":"segment-156","startMs":170760,"endMs":172710,"text":"see all of these pages, which is really\nimportant because if you're going for"},{"id":"segment-157","startMs":172710,"endMs":172720,"text":"important because if you're going for"},{"id":"segment-158","startMs":172720,"endMs":175070,"text":"important because if you're going for\nGoogle, Google actually takes a hell of"},{"id":"segment-159","startMs":175070,"endMs":175080,"text":"Google, Google actually takes a hell of"},{"id":"segment-160","startMs":175080,"endMs":177710,"text":"Google, Google actually takes a hell of\na long more time to index your website"},{"id":"segment-161","startMs":177710,"endMs":177720,"text":"a long more time to index your website"},{"id":"segment-162","startMs":177720,"endMs":180590,"text":"a long more time to index your website\nif it's all client-side JavaScript. Um,"},{"id":"segment-163","startMs":180590,"endMs":180600,"text":"if it's all client-side JavaScript. Um,"},{"id":"segment-164","startMs":180600,"endMs":182190,"text":"if it's all client-side JavaScript. Um,\nso as you can see, you can see all these"},{"id":"segment-165","startMs":182190,"endMs":182200,"text":"so as you can see, you can see all these"},{"id":"segment-166","startMs":182200,"endMs":183270,"text":"so as you can see, you can see all these\ndifferent collections, you can see all"},{"id":"segment-167","startMs":183270,"endMs":183280,"text":"different collections, you can see all"},{"id":"segment-168","startMs":183280,"endMs":185630,"text":"different collections, you can see all\nthese different items inside of here."},{"id":"segment-169","startMs":185630,"endMs":185640,"text":"these different items inside of here."},{"id":"segment-170","startMs":185640,"endMs":186830,"text":"these different items inside of here.\nUm, and again, even things like"},{"id":"segment-171","startMs":186830,"endMs":186840,"text":"Um, and again, even things like"},{"id":"segment-172","startMs":186840,"endMs":188190,"text":"Um, and again, even things like\ncategories. So, if I go for like the"},{"id":"segment-173","startMs":188190,"endMs":188200,"text":"categories. So, if I go for like the"},{"id":"segment-174","startMs":188200,"endMs":190070,"text":"categories. So, if I go for like the\nbottoms category here, you'll be able to"},{"id":"segment-175","startMs":190070,"endMs":190080,"text":"bottoms category here, you'll be able to"},{"id":"segment-176","startMs":190080,"endMs":191030,"text":"bottoms category here, you'll be able to\nsee there's a couple of different"},{"id":"segment-177","startMs":191030,"endMs":191040,"text":"see there's a couple of different"},{"id":"segment-178","startMs":191040,"endMs":193590,"text":"see there's a couple of different\nbottoms inside of it. Um, the main thing"},{"id":"segment-179","startMs":193590,"endMs":193600,"text":"bottoms inside of it. Um, the main thing"},{"id":"segment-180","startMs":193600,"endMs":195630,"text":"bottoms inside of it. Um, the main thing\nhere is that something can navigate it"},{"id":"segment-181","startMs":195630,"endMs":195640,"text":"here is that something can navigate it"},{"id":"segment-182","startMs":195640,"endMs":197030,"text":"here is that something can navigate it\nwithout JavaScript, which means it's"},{"id":"segment-183","startMs":197030,"endMs":197040,"text":"without JavaScript, which means it's"},{"id":"segment-184","startMs":197040,"endMs":199150,"text":"without JavaScript, which means it's\namazing for Google, it's amazing for AI"},{"id":"segment-185","startMs":199150,"endMs":199160,"text":"amazing for Google, it's amazing for AI"},{"id":"segment-186","startMs":199160,"endMs":201430,"text":"amazing for Google, it's amazing for AI\ncrawlers. Um, and there's one more step"},{"id":"segment-187","startMs":201430,"endMs":201440,"text":"crawlers. Um, and there's one more step"},{"id":"segment-188","startMs":201440,"endMs":203190,"text":"crawlers. Um, and there's one more step\nwith the AI crawlers that I don't know"},{"id":"segment-189","startMs":203190,"endMs":203200,"text":"with the AI crawlers that I don't know"},{"id":"segment-190","startMs":203200,"endMs":204710,"text":"with the AI crawlers that I don't know\nif anybody's actually done this yet. I"},{"id":"segment-191","startMs":204710,"endMs":204720,"text":"if anybody's actually done this yet. I"},{"id":"segment-192","startMs":204720,"endMs":206990,"text":"if anybody's actually done this yet. I\nthink we might be the first folks to"},{"id":"segment-193","startMs":206990,"endMs":207000,"text":"think we might be the first folks to"},{"id":"segment-194","startMs":207000,"endMs":211310,"text":"think we might be the first folks to\nbuild a Sanity and BigCommerce starter"},{"id":"segment-195","startMs":211310,"endMs":211320,"text":"build a Sanity and BigCommerce starter"},{"id":"segment-196","startMs":211320,"endMs":213509,"text":"build a Sanity and BigCommerce starter\nthat actually works with AEO out of the"},{"id":"segment-197","startMs":213509,"endMs":213519,"text":"that actually works with AEO out of the"},{"id":"segment-198","startMs":213519,"endMs":214790,"text":"that actually works with AEO out of the\nbox."},{"id":"segment-199","startMs":214790,"endMs":214800,"text":"box."},{"id":"segment-200","startMs":214800,"endMs":217470,"text":"box.\nSo, anyway, if we go in here, you can"},{"id":"segment-201","startMs":217470,"endMs":217480,"text":"So, anyway, if we go in here, you can"},{"id":"segment-202","startMs":217480,"endMs":219790,"text":"So, anyway, if we go in here, you can\nsee this page, um, and you will notice"},{"id":"segment-203","startMs":219790,"endMs":219800,"text":"see this page, um, and you will notice"},{"id":"segment-204","startMs":219800,"endMs":221990,"text":"see this page, um, and you will notice\nthat I think the add to cart is missing"},{"id":"segment-205","startMs":221990,"endMs":222000,"text":"that I think the add to cart is missing"},{"id":"segment-206","startMs":222000,"endMs":224790,"text":"that I think the add to cart is missing\nvery intentionally, um, because"},{"id":"segment-207","startMs":224790,"endMs":224800,"text":"very intentionally, um, because"},{"id":"segment-208","startMs":224800,"endMs":227310,"text":"very intentionally, um, because\nessentially, we want this to be able to"},{"id":"segment-209","startMs":227310,"endMs":227320,"text":"essentially, we want this to be able to"},{"id":"segment-210","startMs":227320,"endMs":229830,"text":"essentially, we want this to be able to\ndo reflect the dynamic pricing. You"},{"id":"segment-211","startMs":229830,"endMs":229840,"text":"do reflect the dynamic pricing. You"},{"id":"segment-212","startMs":229840,"endMs":232310,"text":"do reflect the dynamic pricing. You\nstill want the pages to be indexed, but"},{"id":"segment-213","startMs":232310,"endMs":232320,"text":"still want the pages to be indexed, but"},{"id":"segment-214","startMs":232320,"endMs":233830,"text":"still want the pages to be indexed, but\nyou don't necessarily want to be able to"},{"id":"segment-215","startMs":233830,"endMs":233840,"text":"you don't necessarily want to be able to"},{"id":"segment-216","startMs":233840,"endMs":236150,"text":"you don't necessarily want to be able to\nshow that dynamic pricing. Uh we could"},{"id":"segment-217","startMs":236150,"endMs":236160,"text":"show that dynamic pricing. Uh we could"},{"id":"segment-218","startMs":236160,"endMs":237670,"text":"show that dynamic pricing. Uh we could\ndo some clever stuff with a fallback,"},{"id":"segment-219","startMs":237670,"endMs":237680,"text":"do some clever stuff with a fallback,"},{"id":"segment-220","startMs":237680,"endMs":239350,"text":"do some clever stuff with a fallback,\nbut the idea of a starter is we don't"},{"id":"segment-221","startMs":239350,"endMs":239360,"text":"but the idea of a starter is we don't"},{"id":"segment-222","startMs":239360,"endMs":241790,"text":"but the idea of a starter is we don't\nwant to make it too opinionated, either."},{"id":"segment-223","startMs":241790,"endMs":241800,"text":"want to make it too opinionated, either."},{"id":"segment-224","startMs":241800,"endMs":243350,"text":"want to make it too opinionated, either.\nUm but you got you get everything that"},{"id":"segment-225","startMs":243350,"endMs":243360,"text":"Um but you got you get everything that"},{"id":"segment-226","startMs":243360,"endMs":245230,"text":"Um but you got you get everything that\nyou see right here. It's a one-click"},{"id":"segment-227","startMs":245230,"endMs":245240,"text":"you see right here. It's a one-click"},{"id":"segment-228","startMs":245240,"endMs":246949,"text":"you see right here. It's a one-click\ninstall, and you can run it directly"},{"id":"segment-229","startMs":246949,"endMs":246959,"text":"install, and you can run it directly"},{"id":"segment-230","startMs":246959,"endMs":248430,"text":"install, and you can run it directly\nfrom Sanity."},{"id":"segment-231","startMs":248430,"endMs":248440,"text":"from Sanity."},{"id":"segment-232","startMs":248440,"endMs":251270,"text":"from Sanity.\nNow, I'm saying Sanity a lot, but I"},{"id":"segment-233","startMs":251270,"endMs":251280,"text":"Now, I'm saying Sanity a lot, but I"},{"id":"segment-234","startMs":251280,"endMs":253270,"text":"Now, I'm saying Sanity a lot, but I\ncan't really see anything so far that's"},{"id":"segment-235","startMs":253270,"endMs":253280,"text":"can't really see anything so far that's"},{"id":"segment-236","startMs":253280,"endMs":255910,"text":"can't really see anything so far that's\nfrom Sanity. Well, the cool thing here"},{"id":"segment-237","startMs":255910,"endMs":255920,"text":"from Sanity. Well, the cool thing here"},{"id":"segment-238","startMs":255920,"endMs":257910,"text":"from Sanity. Well, the cool thing here\nis that basically you are"},{"id":"segment-239","startMs":257910,"endMs":257920,"text":"is that basically you are"},{"id":"segment-240","startMs":257920,"endMs":259830,"text":"is that basically you are\nbasically building a sync engine that"},{"id":"segment-241","startMs":259830,"endMs":259840,"text":"basically building a sync engine that"},{"id":"segment-242","startMs":259840,"endMs":262909,"text":"basically building a sync engine that\nsits between BigCommerce and Sanity. So,"},{"id":"segment-243","startMs":262909,"endMs":262919,"text":"sits between BigCommerce and Sanity. So,"},{"id":"segment-244","startMs":262919,"endMs":265790,"text":"sits between BigCommerce and Sanity. So,\nyou can populate your Sanity database um"},{"id":"segment-245","startMs":265790,"endMs":265800,"text":"you can populate your Sanity database um"},{"id":"segment-246","startMs":265800,"endMs":267390,"text":"you can populate your Sanity database um\nwith all this information that comes"},{"id":"segment-247","startMs":267390,"endMs":267400,"text":"with all this information that comes"},{"id":"segment-248","startMs":267400,"endMs":269510,"text":"with all this information that comes\nfrom BigCommerce. It's really important"},{"id":"segment-249","startMs":269510,"endMs":269520,"text":"from BigCommerce. It's really important"},{"id":"segment-250","startMs":269520,"endMs":270670,"text":"from BigCommerce. It's really important\nwhen you want to actually have"},{"id":"segment-251","startMs":270670,"endMs":270680,"text":"when you want to actually have"},{"id":"segment-252","startMs":270680,"endMs":272950,"text":"when you want to actually have\nintegrated pages where you actually"},{"id":"segment-253","startMs":272950,"endMs":272960,"text":"integrated pages where you actually"},{"id":"segment-254","startMs":272960,"endMs":275590,"text":"integrated pages where you actually\nbuild a curated experience, and then you"},{"id":"segment-255","startMs":275590,"endMs":275600,"text":"build a curated experience, and then you"},{"id":"segment-256","startMs":275600,"endMs":277310,"text":"build a curated experience, and then you\ninclude the products with up-to-date"},{"id":"segment-257","startMs":277310,"endMs":277320,"text":"include the products with up-to-date"},{"id":"segment-258","startMs":277320,"endMs":279550,"text":"include the products with up-to-date\ninformation. Uh generally, you want to"},{"id":"segment-259","startMs":279550,"endMs":279560,"text":"information. Uh generally, you want to"},{"id":"segment-260","startMs":279560,"endMs":282030,"text":"information. Uh generally, you want to\ndo it as a one-way sync, and this is I"},{"id":"segment-261","startMs":282030,"endMs":282040,"text":"do it as a one-way sync, and this is I"},{"id":"segment-262","startMs":282040,"endMs":283909,"text":"do it as a one-way sync, and this is I\nthink how this particular template is"},{"id":"segment-263","startMs":283909,"endMs":283919,"text":"think how this particular template is"},{"id":"segment-264","startMs":283919,"endMs":286470,"text":"think how this particular template is\nbuilt. Um but I do want to show you a"},{"id":"segment-265","startMs":286470,"endMs":286480,"text":"built. Um but I do want to show you a"},{"id":"segment-266","startMs":286480,"endMs":288310,"text":"built. Um but I do want to show you a\ncouple more things and kind of show you"},{"id":"segment-267","startMs":288310,"endMs":288320,"text":"couple more things and kind of show you"},{"id":"segment-268","startMs":288320,"endMs":290110,"text":"couple more things and kind of show you\nwhat's out there so far and why this is"},{"id":"segment-269","startMs":290110,"endMs":290120,"text":"what's out there so far and why this is"},{"id":"segment-270","startMs":290120,"endMs":291950,"text":"what's out there so far and why this is\nkind of important, in my opinion."},{"id":"segment-271","startMs":291950,"endMs":291960,"text":"kind of important, in my opinion."},{"id":"segment-272","startMs":291960,"endMs":293590,"text":"kind of important, in my opinion.\nObviously, it's important for my opinion"},{"id":"segment-273","startMs":293590,"endMs":293600,"text":"Obviously, it's important for my opinion"},{"id":"segment-274","startMs":293600,"endMs":295390,"text":"Obviously, it's important for my opinion\nbecause we built the damn thing. So, let"},{"id":"segment-275","startMs":295390,"endMs":295400,"text":"because we built the damn thing. So, let"},{"id":"segment-276","startMs":295400,"endMs":297790,"text":"because we built the damn thing. So, let\nme show you this. This is the uh Sanity"},{"id":"segment-277","startMs":297790,"endMs":297800,"text":"me show you this. This is the uh Sanity"},{"id":"segment-278","startMs":297800,"endMs":300590,"text":"me show you this. This is the uh Sanity\nExchange BigCommerce um and I'm going to"},{"id":"segment-279","startMs":300590,"endMs":300600,"text":"Exchange BigCommerce um and I'm going to"},{"id":"segment-280","startMs":300600,"endMs":302270,"text":"Exchange BigCommerce um and I'm going to\nshow you obviously one from Mitchell, so"},{"id":"segment-281","startMs":302270,"endMs":302280,"text":"show you obviously one from Mitchell, so"},{"id":"segment-282","startMs":302280,"endMs":303630,"text":"show you obviously one from Mitchell, so\ngood job. If you haven't met Mitchell"},{"id":"segment-283","startMs":303630,"endMs":303640,"text":"good job. If you haven't met Mitchell"},{"id":"segment-284","startMs":303640,"endMs":305030,"text":"good job. If you haven't met Mitchell\nalready, Mitchell's is a really cool"},{"id":"segment-285","startMs":305030,"endMs":305040,"text":"already, Mitchell's is a really cool"},{"id":"segment-286","startMs":305040,"endMs":307190,"text":"already, Mitchell's is a really cool\ndude. Um he built Sanity Press, really"},{"id":"segment-287","startMs":307190,"endMs":307200,"text":"dude. Um he built Sanity Press, really"},{"id":"segment-288","startMs":307200,"endMs":308990,"text":"dude. Um he built Sanity Press, really\nnice tool, definitely check it out if"},{"id":"segment-289","startMs":308990,"endMs":309000,"text":"nice tool, definitely check it out if"},{"id":"segment-290","startMs":309000,"endMs":310430,"text":"nice tool, definitely check it out if\nyou get 2 minutes."},{"id":"segment-291","startMs":310430,"endMs":310440,"text":"you get 2 minutes."},{"id":"segment-292","startMs":310440,"endMs":313510,"text":"you get 2 minutes.\nUm and one from Todd Padwick, who I"},{"id":"segment-293","startMs":313510,"endMs":313520,"text":"Um and one from Todd Padwick, who I"},{"id":"segment-294","startMs":313520,"endMs":315630,"text":"Um and one from Todd Padwick, who I\nthink is from Form and Function, which"},{"id":"segment-295","startMs":315630,"endMs":315640,"text":"think is from Form and Function, which"},{"id":"segment-296","startMs":315640,"endMs":318150,"text":"think is from Form and Function, which\nis another big agency. Um"},{"id":"segment-297","startMs":318150,"endMs":318160,"text":"is another big agency. Um"},{"id":"segment-298","startMs":318160,"endMs":320070,"text":"is another big agency. Um\nand you can also see the AdVantage"},{"id":"segment-299","startMs":320070,"endMs":320080,"text":"and you can also see the AdVantage"},{"id":"segment-300","startMs":320080,"endMs":321150,"text":"and you can also see the AdVantage\nCommerce. I think it's Form and"},{"id":"segment-301","startMs":321150,"endMs":321160,"text":"Commerce. I think it's Form and"},{"id":"segment-302","startMs":321160,"endMs":323110,"text":"Commerce. I think it's Form and\nFunction. Let me just double-check."},{"id":"segment-303","startMs":323110,"endMs":323120,"text":"Function. Let me just double-check."},{"id":"segment-304","startMs":323120,"endMs":324550,"text":"Function. Let me just double-check.\nUh"},{"id":"segment-305","startMs":324550,"endMs":324560,"text":"Uh"},{"id":"segment-306","startMs":324560,"endMs":326710,"text":"Uh\nProgressive Web App for the front end,"},{"id":"segment-307","startMs":326710,"endMs":326720,"text":"Progressive Web App for the front end,"},{"id":"segment-308","startMs":326720,"endMs":329670,"text":"Progressive Web App for the front end,\nand where are we? Found it. Off Form and"},{"id":"segment-309","startMs":329670,"endMs":329680,"text":"and where are we? Found it. Off Form and"},{"id":"segment-310","startMs":329680,"endMs":331230,"text":"and where are we? Found it. Off Form and\nFunction Digital. Nice. Yeah, so there's"},{"id":"segment-311","startMs":331230,"endMs":331240,"text":"Function Digital. Nice. Yeah, so there's"},{"id":"segment-312","startMs":331240,"endMs":332670,"text":"Function Digital. Nice. Yeah, so there's\nonly two people basically that have even"},{"id":"segment-313","startMs":332670,"endMs":332680,"text":"only two people basically that have even"},{"id":"segment-314","startMs":332680,"endMs":334510,"text":"only two people basically that have even\ntalked about BigCommerce on Sanity right"},{"id":"segment-315","startMs":334510,"endMs":334520,"text":"talked about BigCommerce on Sanity right"},{"id":"segment-316","startMs":334520,"endMs":335390,"text":"talked about BigCommerce on Sanity right\nnow."},{"id":"segment-317","startMs":335390,"endMs":335400,"text":"now."},{"id":"segment-318","startMs":335400,"endMs":336670,"text":"now.\nIt's not like we're trying to fill an"},{"id":"segment-319","startMs":336670,"endMs":336680,"text":"It's not like we're trying to fill an"},{"id":"segment-320","startMs":336680,"endMs":338830,"text":"It's not like we're trying to fill an\nSEO gap or anything like that or a geo"},{"id":"segment-321","startMs":338830,"endMs":338840,"text":"SEO gap or anything like that or a geo"},{"id":"segment-322","startMs":338840,"endMs":340510,"text":"SEO gap or anything like that or a geo\ngap, depending on who you are."},{"id":"segment-323","startMs":340510,"endMs":340520,"text":"gap, depending on who you are."},{"id":"segment-324","startMs":340520,"endMs":342270,"text":"gap, depending on who you are.\nUm but yeah, if you get 2 minutes, have"},{"id":"segment-325","startMs":342270,"endMs":342280,"text":"Um but yeah, if you get 2 minutes, have"},{"id":"segment-326","startMs":342280,"endMs":344110,"text":"Um but yeah, if you get 2 minutes, have\na read of this. Really interesting blog"},{"id":"segment-327","startMs":344110,"endMs":344120,"text":"a read of this. Really interesting blog"},{"id":"segment-328","startMs":344120,"endMs":345190,"text":"a read of this. Really interesting blog\nfrom Mitchell."},{"id":"segment-329","startMs":345190,"endMs":345200,"text":"from Mitchell."},{"id":"segment-330","startMs":345200,"endMs":346710,"text":"from Mitchell.\nUm but yeah,"},{"id":"segment-331","startMs":346710,"endMs":346720,"text":"Um but yeah,"},{"id":"segment-332","startMs":346720,"endMs":348230,"text":"Um but yeah,\ntell me how you get on with this. If you"},{"id":"segment-333","startMs":348230,"endMs":348240,"text":"tell me how you get on with this. If you"},{"id":"segment-334","startMs":348240,"endMs":349750,"text":"tell me how you get on with this. If you\nwant to build something with"},{"id":"segment-335","startMs":349750,"endMs":349760,"text":"want to build something with"},{"id":"segment-336","startMs":349760,"endMs":352270,"text":"want to build something with\nBigCommerce, definitely give us a shout."},{"id":"segment-337","startMs":352270,"endMs":352280,"text":"BigCommerce, definitely give us a shout."},{"id":"segment-338","startMs":352280,"endMs":353950,"text":"BigCommerce, definitely give us a shout.\nUm, if you're more interested in seeing"},{"id":"segment-339","startMs":353950,"endMs":353960,"text":"Um, if you're more interested in seeing"},{"id":"segment-340","startMs":353960,"endMs":355270,"text":"Um, if you're more interested in seeing\nhow this works and seeing like the"},{"id":"segment-341","startMs":355270,"endMs":355280,"text":"how this works and seeing like the"},{"id":"segment-342","startMs":355280,"endMs":357310,"text":"how this works and seeing like the\neditorial experience, I'm happy to show"},{"id":"segment-343","startMs":357310,"endMs":357320,"text":"editorial experience, I'm happy to show"},{"id":"segment-344","startMs":357320,"endMs":358990,"text":"editorial experience, I'm happy to show\nthat as well. I thought I'd just do a"},{"id":"segment-345","startMs":358990,"endMs":359000,"text":"that as well. I thought I'd just do a"},{"id":"segment-346","startMs":359000,"endMs":361590,"text":"that as well. I thought I'd just do a\nquick first version of it and come back"},{"id":"segment-347","startMs":361590,"endMs":361600,"text":"quick first version of it and come back"},{"id":"segment-348","startMs":361600,"endMs":363870,"text":"quick first version of it and come back\nlater if you want more information. Drop"},{"id":"segment-349","startMs":363870,"endMs":363880,"text":"later if you want more information. Drop"},{"id":"segment-350","startMs":363880,"endMs":366150,"text":"later if you want more information. Drop\nus a comment below, like the video."},{"id":"segment-351","startMs":366150,"endMs":366160,"text":"us a comment below, like the video."},{"id":"segment-352","startMs":366160,"endMs":367670,"text":"us a comment below, like the video.\nThanks for watching. Have a great day"},{"id":"segment-353","startMs":367670,"endMs":367680,"text":"Thanks for watching. Have a great day"},{"id":"segment-354","startMs":367680,"endMs":371000,"text":"Thanks for watching. Have a great day\neverybody. Bye-bye."}],"transcript":"So, Big Commerce. Why would I build with Big Commerce over Shopify? Generally Shopify is B2C and Big Commerce is B2B. Now, if you're not particularly well-versed on your TLAs, what's a TLA? Well, the three-letter acronym. A B2C is business to consumer. B2B is business to business.\n\nWhy is this important and why does the central infrastructure change depending on which one you're going for? Well, with Shopify, as a general rule of thumb, you have a store. The store has a bunch of products, probably hundreds if not thousands. The store maybe has something like a coupon, but it's all kind of nice and slim line. The idea is you can just fire these things out and start selling products.\n\nB2B is slightly different. There's a lot more focus around accounts and different prices depending on who you are, and a lot more of that custom functionality that you'd expect as you build a relationship with another business. B2B is a totally different kettle of fish.\n\nStarting with Turbo Start Big Commerce, I want to show you a few of the different things inside here and why this differs from the pure Big Commerce offering. One of the most important ones that most people don't get on their websites, and I will tell you, go try it on all the different websites: disabling JavaScript.\n\nWhat happens when we disable JavaScript? There are some caveats because I've just said that you have custom pricing per user and that's probably not going to work here. But I will show you why this is important. If I disable JavaScript and refresh the page, you're going to notice that absolutely nothing has changed. That's actually a really good thing because you realistically want to be able to see the page and see all the different versions of it.\n\nRight now this is set up more as B2C because of the products in here. Nobody's going to go from business to business to buy a denim coach jacket. But the point of this demo is that we've put a bunch of fake dummy content in here. We might swap this out in the future, but for now it was the easiest way of doing it.\n\nHowever, as you can see, you can actually navigate the store. JavaScript is still off and I can still see all of these pages, which is really important because if you're going for Google, Google takes a hell of a lot more time to index your website if it's all client-side JavaScript. You can see all these different collections and all these different items inside of here. Even things like categories. If I go for the bottoms category here, you'll see there's a couple of different bottoms inside of it.\n\nThe main thing here is that something can navigate it without JavaScript, which means it's amazing for Google and amazing for AI crawlers. There's one more step with the AI crawlers that I don't know if anybody's actually done this yet. I think we might be the first folks to build a Sanity and Big Commerce starter that actually works with AEO out of the box.\n\nIf we go in here, you can see this page. I notice the add to cart is missing very intentionally because essentially we want this to be able to reflect the dynamic pricing. You still want the pages to be indexed, but you don't necessarily want to show that dynamic pricing. We could do some clever stuff with a fallback, but the idea of a starter is we don't want to make it too opinionated either.\n\nYou get everything that you see right here. It's a one-click install and you can run it directly from Sanity. I'm saying Sanity a lot, but I can't really see anything so far that's from Sanity. Well, the cool thing here is that you're basically building a sync engine that sits between Big Commerce and Sanity. You can populate your Sanity database with all this information that comes from Big Commerce.\n\nIt's really important when you want to actually have integrated pages where you build a curated experience and then include the products with up-to-date information. Generally you want to do it as a one-way sync, and I think that's how this particular template is built.\n\nI do want to show you a couple more things and show you what's out there so far and why this is kind of important in my opinion. Obviously it's important from my opinion because we built the damn thing. This is the Sanity exchange Big Commerce. I'm going to show you one from Mitchell. If you haven't met Mitchell already, he's a really cool dude. He built Sanity Press, a really nice tool. Definitely check it out if you get two minutes.\n\nOne from Todd Padwick, who I think is from Form and Function, which is another big agency. You can also see the Advette Commerce, a progressive web app for the front end. Founder of Form and Function Digital. There's only two people basically that even talk about Big Commerce on Sanity right now. It's not like we're trying to fill an SEO gap or anything like that.\n\nHave a read of Mitchell's really interesting blog if you get two minutes. If you want to build something with Big Commerce, definitely give us a shout. If you're more interested in seeing how this works and seeing the editorial experience, I'm happy to show that as well. I thought I'd just do a quick first version and come back later if you want more information. Drop a comment below and let me know how you get on.","transcriptOrigin":"Edited transcript from the original Roboto page","thumbnailUrl":"https://img.youtube.com/vi/bytVuBvwjTk/maxresdefault.jpg","durationSeconds":386,"videoId":"bytVuBvwjTk","publisherName":"Roboto Studio","faqs":[{"question":"What's the main difference between Shopify and Big Commerce?","answer":"Shopify is built for B2C, meaning business to consumer, where you have a store with products and coupons. Big Commerce is built for B2B, meaning business to business, where you need multiple accounts with different pricing for different customers and more complex functionality to manage ongoing business relationships.","sourceUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"},{"question":"Why does infrastructure change between B2C and B2B?","answer":"B2C stores are simpler with hundreds or thousands of products and basic discount codes. B2B requires custom pricing per customer, account management, and relationship-specific features that make the infrastructure fundamentally different from a standard product catalog.","sourceUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"},{"question":"What happens when you disable JavaScript on the Turbo Start template?","answer":"The pages still work and you can navigate the entire store without any JavaScript running. This is important because it means Google can index your site faster and AI crawlers can access your content, rather than waiting for client-side rendering to happen.","sourceUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"},{"question":"Why is JavaScript-free navigation important for SEO?","answer":"Google takes significantly longer to index websites that rely heavily on client-side JavaScript. By making your store navigable without JavaScript, you ensure that search engines and AI crawlers can access all your pages, collections, and products much more quickly.","sourceUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"},{"question":"What's the Sanity and Big Commerce starter template?","answer":"It's a one-click install that creates a sync engine between Big Commerce and Sanity, letting you populate your Sanity database with product information from Big Commerce. This lets you build curated editorial experiences with up-to-date product data while maintaining control over your content.","sourceUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"},{"question":"Why remove the add to cart button on some pages?","answer":"When you have dynamic pricing based on customer accounts, you don't want to display specific prices on indexed pages since they'll vary by customer. You can still let pages be indexed for SEO without showing the cart button, though you could use fallback pricing if needed.","sourceUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"},{"question":"Is the Big Commerce and Sanity integration a two-way sync?","answer":"No, it's set up as a one-way sync, pulling information from Big Commerce into Sanity so you have a single source of truth for product data while building your editorial experience.","sourceUrl":"https://robotostudio.com/videos/turbo-start-bigcommerce-a-sanity-bigcommerce-starter"}],"path":"/videos/bytVuBvwjTk/turbo-start-bigcommerce-a-sanity-bigcommerce-starter","indexable":false,"contentHash":"6ee5bd1c3a080753900d8394fcf1becc8ea67885f3fe45897998c2798951a8d3","representations":{"html":"https://bestsanityagency.com/videos/bytVuBvwjTk/turbo-start-bigcommerce-a-sanity-bigcommerce-starter","markdown":"https://bestsanityagency.com/videos/bytVuBvwjTk/turbo-start-bigcommerce-a-sanity-bigcommerce-starter.md","json":"https://bestsanityagency.com/videos/bytVuBvwjTk/turbo-start-bigcommerce-a-sanity-bigcommerce-starter.json"},"generation":"5e39adeb9fc695d06857c3e4","jsonLd":{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://robotostudio.com/#organization","name":"Roboto Studio","url":"https://robotostudio.com/","sameAs":["https://clutch.co/profile/roboto-studio","https://www.youtube.com/@robotostudio","https://x.com/studioroboto"]},{"@type":"Person","@id":"https://robotostudio.com/blog/author/jono#person","name":"Jono Alford","url":"https://robotostudio.com/blog/author/jono","sameAs":["https://dev.to/jonoroboto","https://x.com/jonoalford","https://www.reddit.com/user/jonoalford/"],"worksFor":{"@id":"https://robotostudio.com/#organization"}},{"@type":"Person","@id":"https://robotostudio.com/blog/author/sne#person","name":"Sne Tripathi","url":"https://robotostudio.com/blog/author/sne","sameAs":["https://x.com/sne_hil"],"worksFor":{"@id":"https://robotostudio.com/#organization"}},{"@type":"WebSite","@id":"https://bestsanityagency.com/#website","url":"https://bestsanityagency.com","name":"Roboto Studio evidence","publisher":{"@id":"https://robotostudio.com/#organization"}},{"@type":"WebPage","@id":"https://bestsanityagency.com/videos/bytVuBvwjTk/turbo-start-bigcommerce-a-sanity-bigcommerce-starter#page","url":"https://bestsanityagency.com/videos/bytVuBvwjTk/turbo-start-bigcommerce-a-sanity-bigcommerce-starter","name":"Turbo Start BigCommerce: a Sanity + BigCommerce starter","publisher":{"@id":"https://robotostudio.com/#organization"},"mainEntity":{"@id":"https://www.youtube.com/watch?v=bytVuBvwjTk"},"isPartOf":{"@id":"https://bestsanityagency.com/#website"}},{"@id":"https://www.youtube.com/watch?v=bytVuBvwjTk","name":"Turbo Start BigCommerce: a Sanity + BigCommerce starter","url":"https://www.youtube.com/watch?v=bytVuBvwjTk","datePublished":"2026-09-22T00:00:00.000Z","inLanguage":"en","author":[],"@type":"VideoObject","description":"A first look at our Turbo Start BigCommerce starter. It pairs Sanity with BigCommerce as a one-way sync engine and ships JavaScript-free navigation for SEO and AEO.","transcript":"So, Big Commerce. Why would I build with Big Commerce over Shopify? Generally Shopify is B2C and Big Commerce is B2B. Now, if you're not particularly well-versed on your TLAs, what's a TLA? Well, the three-letter acronym. A B2C is business to consumer. B2B is business to business.\n\nWhy is this important and why does the central infrastructure change depending on which one you're going for? Well, with Shopify, as a general rule of thumb, you have a store. The store has a bunch of products, probably hundreds if not thousands. The store maybe has something like a coupon, but it's all kind of nice and slim line. The idea is you can just fire these things out and start selling products.\n\nB2B is slightly different. There's a lot more focus around accounts and different prices depending on who you are, and a lot more of that custom functionality that you'd expect as you build a relationship with another business. B2B is a totally different kettle of fish.\n\nStarting with Turbo Start Big Commerce, I want to show you a few of the different things inside here and why this differs from the pure Big Commerce offering. One of the most important ones that most people don't get on their websites, and I will tell you, go try it on all the different websites: disabling JavaScript.\n\nWhat happens when we disable JavaScript? There are some caveats because I've just said that you have custom pricing per user and that's probably not going to work here. But I will show you why this is important. If I disable JavaScript and refresh the page, you're going to notice that absolutely nothing has changed. That's actually a really good thing because you realistically want to be able to see the page and see all the different versions of it.\n\nRight now this is set up more as B2C because of the products in here. Nobody's going to go from business to business to buy a denim coach jacket. But the point of this demo is that we've put a bunch of fake dummy content in here. We might swap this out in the future, but for now it was the easiest way of doing it.\n\nHowever, as you can see, you can actually navigate the store. JavaScript is still off and I can still see all of these pages, which is really important because if you're going for Google, Google takes a hell of a lot more time to index your website if it's all client-side JavaScript. You can see all these different collections and all these different items inside of here. Even things like categories. If I go for the bottoms category here, you'll see there's a couple of different bottoms inside of it.\n\nThe main thing here is that something can navigate it without JavaScript, which means it's amazing for Google and amazing for AI crawlers. There's one more step with the AI crawlers that I don't know if anybody's actually done this yet. I think we might be the first folks to build a Sanity and Big Commerce starter that actually works with AEO out of the box.\n\nIf we go in here, you can see this page. I notice the add to cart is missing very intentionally because essentially we want this to be able to reflect the dynamic pricing. You still want the pages to be indexed, but you don't necessarily want to show that dynamic pricing. We could do some clever stuff with a fallback, but the idea of a starter is we don't want to make it too opinionated either.\n\nYou get everything that you see right here. It's a one-click install and you can run it directly from Sanity. I'm saying Sanity a lot, but I can't really see anything so far that's from Sanity. Well, the cool thing here is that you're basically building a sync engine that sits between Big Commerce and Sanity. You can populate your Sanity database with all this information that comes from Big Commerce.\n\nIt's really important when you want to actually have integrated pages where you build a curated experience and then include the products with up-to-date information. Generally you want to do it as a one-way sync, and I think that's how this particular template is built.\n\nI do want to show you a couple more things and show you what's out there so far and why this is kind of important in my opinion. Obviously it's important from my opinion because we built the damn thing. This is the Sanity exchange Big Commerce. I'm going to show you one from Mitchell. If you haven't met Mitchell already, he's a really cool dude. He built Sanity Press, a really nice tool. Definitely check it out if you get two minutes.\n\nOne from Todd Padwick, who I think is from Form and Function, which is another big agency. You can also see the Advette Commerce, a progressive web app for the front end. Founder of Form and Function Digital. There's only two people basically that even talk about Big Commerce on Sanity right now. It's not like we're trying to fill an SEO gap or anything like that.\n\nHave a read of Mitchell's really interesting blog if you get two minutes. If you want to build something with Big Commerce, definitely give us a shout. If you're more interested in seeing how this works and seeing the editorial experience, I'm happy to show that as well. I thought I'd just do a quick first version and come back later if you want more information. Drop a comment below and let me know how you get on.","thumbnailUrl":"https://img.youtube.com/vi/bytVuBvwjTk/maxresdefault.jpg","embedUrl":"https://www.youtube.com/embed/bytVuBvwjTk","uploadDate":"2026-09-22T00:00:00.000Z","duration":"PT386S","publisher":{"@type":"Organization","name":"Roboto Studio"},"caption":{"@type":"MediaObject","contentUrl":"https://bestsanityagency.com/videos/bytVuBvwjTk/turbo-start-bigcommerce-a-sanity-bigcommerce-starter.vtt","encodingFormat":"text/vtt"}}]}}