Web Development for Antique Furniture Company

BACKGROUND

Please describe your company and position.

I am the Lead Digital Experience Consultant (Web & Ecommerce) of Jamb Ltd

Describe what your company does in a single sentence.

Jamb Ltd is renowned for its antique chimneypieces, reproduction fireplaces, lighting and furniture, celebrated for a timeless English country house aesthetic and admired by leading architects and designers for their craftsmanship, architectural integrity and enduring sense of place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roboto Studio to accomplish?

Develop our new website with Vercel and Sanity, whilst also rolling in our sister site to showcase the antiques arm of the business.

SOLUTION

How did you find Roboto Studio?

Sanity Recommended Developers

Why did you select Roboto Studio over others?

High ratings
Pricing fit our budget
Skillset

How many teammates from Roboto Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Roboto Studio led the strategic and technical redevelopment of the Jamb website, with a focus on improving product discoverability, refining information architecture, and elevating the digital presentation of both antique and reproduction collections.
Key deliverables included the implementation of an advanced, search-led user experience (including the integration of Algolia to support detailed, attribute-based queries such as material, period and dimensions), the restructuring of product data to enable more precise categorisation and filtering, and the development of refined product page templates aligned with Jamb’s architectural and material-led design language.
The scope also covered guidance on internationalisation and content scalability within Sanity CMS, ensuring the platform could support multilingual expansion and increasing inventory. In addition, Roboto collaborated on wireframing and UX refinement, maintaining the site’s existing sense of restraint and luxury while introducing more robust functionality tailored to the nature of Jamb’s inventory.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project’s success is best understood in terms of the structural, experiential and technical improvements it has delivered. The new website provides a clearer, more coherent framework for presenting Jamb’s collections online, with a stronger emphasis on usability, consistency and long-term scalability. Product information is now more clearly organised, the overall navigation experience is more intuitive, and the platform is better equipped to support the breadth and specificity of Jamb’s inventory.

A key outcome has been the creation of a more robust digital foundation for future growth. The site is now better positioned to accommodate ongoing content development, collection expansion and future enhancements without requiring fundamental redevelopment. This is particularly important for a business such as Jamb, where the inventory is varied, specialist and continually evolving.

The project has also delivered important SEO improvements. By restructuring content more clearly, refining page architecture and strengthening the technical foundations of the site, the new platform is better placed to support organic visibility and indexing over time. This creates a stronger basis for Jamb’s collections, editorial content and individual product pages to perform more effectively in search, particularly for the highly specific terms and product categories that are central to the business.

More broadly, the project has brought the digital experience into closer alignment with the quality and character of the brand itself. The new platform presents Jamb’s products and point of view in a way that feels more resolved, more considered and more reflective of the business’s reputation among architects, designers and private clients.

In measurable terms, the most immediate indicators of progress are the successful delivery of a modernised website infrastructure, improved content organisation, enhanced search capability, stronger SEO foundations, and a platform that is more maintainable and adaptable from both a user and internal team perspective. Together, these outcomes represent a meaningful step forward in the clarity, resilience and overall quality of Jamb’s digital presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roboto Studio managed the project with a high level of clarity and consistency throughout what was a complex, long-term process. Communication was strong at every stage, with clear timelines, regular updates and a collaborative approach that allowed for ongoing refinement as the project evolved.

They were responsive to our needs, proactively offering solutions rather than simply executing requests. This was particularly valuable in areas such as UX and platform architecture, where they brought forward-thinking recommendations that balanced immediate usability with long-term scalability.

Despite the complexity of the build, key deliverables were met within agreed timeframes, and any adjustments were handled transparently and efficiently. Overall, their approach combined structured project management with a flexible, solutions-led mindset, ensuring the process remained both well-organised and adaptable to the needs of the business.

What was your primary form of communication with Roboto Studio?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Throughout the project, they were consistently generous with their knowledge, open in their thinking, and proactive in sharing solutions, which made a significant difference on a project of this scale and complexity.

Their combination of technical expertise, strategic insight and readiness to help at every stage felt particularly valuable. They were not only responsive when questions arose, but also thoughtful in explaining the rationale behind decisions, which built confidence internally and made the process feel highly collaborative.  

Are there any areas for improvement or something Roboto Studio could have done differently?

They did everything possible at the time; however, a slightly more structured hand-holding/hand-over period at the end would be the only possible improvement. That wouldn’t in any way stop me from referring them to a potential client; they were excellent throughout.